Meta just told us how to get better Facebook Ad results...

👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?video=o6W3kzhZMOc Meta Ads Just Changed—Everything from the Meta Performance Summit (Full Breakdown + Free Downloads) If you’re running Facebook ads or scaling with Meta Ads, this is the most important video you’ll watch this year. In this exclusive breakdown, I bring you inside the Meta Performance Summit—a private event for advertisers spending over $1M/month. If you weren’t in the room, this video gives you access to every deck, framework, and tool Meta shared with the world’s top media buyers. 📉 No one cares about ROAS anymore. 📊 Attribution ≠ impact. 📈 Incrementality, AI automation, and Creator ads are the new playbook. Whether you’re spending $50/day or $50K/day, this video will show you how to: Stop wasting spend on non-incremental ads Use Meta’s AI systems to scale profitably Fix bad creative testing habits Improve your Facebook Ads performance scorecard Tap into creator partnerships to drop your CPAs by 20%+ ✅ You'll also learn how to: Run conversion lift tests Optimize for profit (GPT) not just ROAS Get out of the learning phase Improve data quality with EMQ and CAPI Use Meta’s automation tools the right way 🎁 And yes—I'm giving away: Every slide deck (100+ pages) Meta's internal creative brief template AI scorecard + optimization checklists 👇 What You’ll Learn: 00:00 – Inside the Meta Performance Summit 00:41 – ROAS is a LIE: The shift to incrementality 01:18 – Meta’s new focus: Lift versus Attribution 02:36 – Gen Z, video, and buying without clicking 03:55 – Why last-click attribution ruins your results 05:03 – Conversion Lift Studies explained 06:16 – Optimize for profit: Value-based bidding + GPT 07:34 – Meta’s 3 growth pillars: Acquire, Retain, Grow 08:14 – AI in your ad account (not just ChatGPT) 09:26 – How Meta AI actually works in delivery 10:21 – Opportunity Score + Performance Scorecard 11:29 – ABO vs. CBO: Why ad set complexity fails 13:11 – Why creative diversity ≠ m