Meta just told us how to get better Facebook Ad results...
๐ Apply for the Meta MBA - https://www.disrupterschool.com/MBA?video=o6W3kzhZMOc
Meta Ads Just ChangedโEverything from the Meta Performance Summit
(Full Breakdown + Free Downloads)
If youโre running Facebook ads or scaling with Meta Ads, this is the most important video youโll watch this year.
In this exclusive breakdown, I bring you inside the Meta Performance Summitโa private event for advertisers spending over $1M/month. If you werenโt in the room, this video gives you access to every deck, framework, and tool Meta shared with the worldโs top media buyers.
๐ No one cares about ROAS aโฆ
Watch on YouTube โ
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Chapters (13)
Inside the Meta Performance Summit
0:41
ROAS is a LIE: The shift to incrementality
1:18
Metaโs new focus: Lift versus Attribution
2:36
Gen Z, video, and buying without clicking
3:55
Why last-click attribution ruins your results
5:03
Conversion Lift Studies explained
6:16
Optimize for profit: Value-based bidding + GPT
7:34
Metaโs 3 growth pillars: Acquire, Retain, Grow
8:14
AI in your ad account (not just ChatGPT)
9:26
How Meta AI actually works in delivery
10:21
Opportunity Score + Performance Scorecard
11:29
ABO vs. CBO: Why ad set complexity fails
13:11
Why creative diversity โ m
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