Master Marketing Strategy: Analyze, Design & Evaluate

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Master Marketing Strategy: Analyze, Design & Evaluate

Coursera · Beginner ·🔐 Cybersecurity ·5h ago
Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs. The course emphasizes brand development—covering equity, identity, awareness, and trust—while also applying analytical tools like SWOT, PESTLE, and Geo Assessment to evaluate environments effectively. Learners will design impactful digital and tang…
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