Marketing Communications: The Customer's Journey

How do customers move from first hearing about a brand to becoming loyal advocates? This non-credit online course in marketing communications, offered by the University of Arizona Online through Coursera, is designed for working professionals and adult learners who want to up-skill or re-skill in advertising and media strategy while exploring college-level coursework on a flexible basis. You’ll learn to map the customer journey, apply integrated marketing communication principles, and select the right mix of traditional, digital, paid, owned, and earned media channels for awareness, engageme…