Marketing Communications: Culture and Messaging

Culture and Messaging helps you master the art of creating marketing communications that connect and persuade. This non-credit online course in marketing communications, offered by the University of Arizona Online through Coursera, is designed for working professionals and adult learners who want to upskill or reskill in cultural branding and persuasive messaging while exploring college-level coursework on a flexible basis. You’ll learn how cultural trends and consumer beliefs shape marketing messages, apply cultural branding strategies and storytelling techniques, and use practical methods …