Market Research: Analyze, Forecast & Apply

By the end of this course, learners will be able to define marketing and market research concepts, analyze historical perspectives, classify and apply different research types, and design research processes to support business decision-making. This structured program equips participants with the ability to evaluate customer satisfaction, forecast demand, test pricing sensitivity, and conduct test marketing to validate product strategies. The course is divided into three modules: foundations of marketing and research, an in-depth study of 21 types of market research, and a step-by-step explora…