Market Intelligence and Performance Analytics

This course builds the analytical capabilities needed to measure, interpret, and optimize marketing performance. You'll gain proficiency with essential tools, including Google Analytics 4, Excel pivot tables, Tableau, Power BI, Looker Studio, and BigQuery for data pipeline automation. By the end of this course, you'll be able to design research studies, build executive dashboards, perform regression analysis for attribution, and lead data-driven KPI reviews. These skills prepare you for marketing analyst, business intelligence, and performance marketing roles where data-informed decision-making drives competitive advantage. Who this is for: Marketing professionals, analysts, business strategists, and emerging leaders looking to leverage data for strategic decision-making. Basic spreadsheet skills are helpful but not required.