Introduction to Business Management : Winning Externally

Develop a broad understanding of how winning companies operate externally to create successful businesses, build strong market positions and grow profitably over the long term. This comprehensive course provides the knowledge to make informed career choices for students deciding on the next degree, emerging leaders exploring cross-functional opportunities, or entrepreneurs starting a new business. In the first module, 'Market Research, Customers & Segments', you will understand the basics of market research, customer problem identification and developing compelling value propositions. You wil…