I Spent 30 Days Scaling TikTok Ads and Here's What Happened

I just had an amazing conversation with Phoenix where we discussed the topic of manufacturing virality on TikTok and our differing approaches to Facebook ads. We dove deep into our philosophy that as part of a team, we strive for simplicity to scale and make a real impact on people's lives, as our work affects the livelihoods of real individuals. We talked about the challenges of building relationships and providing value in the insecure and male-dominated world of digital marketing, particularly when dealing with clients who are too scared to ask questions or take offense when challenged. Phoenix's also exposes her playbook for rising to prominence as a minority woman in this challenging industry was inspiring, and we both believe that anyone can achieve similar success. It was truly an honor to chat with Phoenix, and I encourage everyone to check out her playbook. Phoenix talked at length about her approach to TikTok, and I found it really interesting. She takes a different approach than most people by thinking about what TikTok wants from her, rather than what she wants from TikTok. This is similar to how partnerships work - if you understand what your partner needs from you and can deliver that value, they will take care of you. Phoenix approaches networking and content creation with authenticity and removes herself from conversations that aren't interesting to her. Her background in brand makes her see things differently, and she realized early that TikTok is no longer just a kid's app. TikTok has become a powerful search engine where people share their own testimonials without being paid. Phoenix's first TikTok went viral, which sparked a series. Rather than following the consistency rule, she tried something different by creating content with shock value in the first two to three seconds. Phoenix and I also discuss the importance of building relationships and partnerships with consumers, rather than just trying to make a quick profit. We both ag