How Zapier Runs AI Hack Week | Real Examples of AI Transformation at Work

AI is transforming how go-to-market (GTM) teams work—but the hardest part is knowing where to begin. At Zapier, we’ve discovered that Hack Weeks are the single most effective way to get 70%+ of a GTM org building, experimenting, and innovating together. In this AMA, Lindsay (RevOps) and Ryan (PMM) pull back the curtain on Zapier’s unique approach to running a GTM Hack Week. You’ll get a practical playbook, templates you can use immediately, and a front-row seat to the top projects Zapier teams built. Access the Playbook here: https://bit.ly/42bYXmB What You’ll Learn 🚀 How to design and run a GTM Hack Week – including preparation, principles, structure, and follow-through. 📊 The Playbook in action – participation models, judging rubrics, incentives, and downloadable templates. 💡 Showcase of real Zapier projects – see the problems, solutions, and impacts across RevOps, Sales, Marketing, and Support. 🎤 AMA + Audience Q&A – get your questions answered directly by Zapier leaders. ✅ Your next step – run your own Hack Week before the end of the year and unlock new GTM workflows. Why Watch? Learn how 150 Zapier employees created 64 projects in just one week. See how experiments quickly became live workflows used across the business. Get inspired by real results and proven practices you can adopt for your team. 👉 Resources Included: Free templates (sign-up tracker, scoring rubric, comms plan), examples, and a GTM use case database. Don’t just watch—take this playbook and run your own Hack Week. Then tell us what you build! #Zapier #AI #GTM #HackWeek #Innovation Zapier is a no-code automation tool that empowers you to automate your work across 5,000+ apps—so you can move forward at growth speed. Spend less time on busy work and more time focused on what matters most. Get started with Zapier for free at: https://zpr.io/XUiAHTJw2csj Subscribe to the Zapier YouTube channel so you don't miss other important tutorials and integrations: https://www.youtube.com/