How to Grow Your Following on LinkedIn — According to LinkedIn's Head of Scaled Programs
The time to start building your following on LinkedIn is now!
In this episode of Buffer Chat, host Kirsti Lang sits down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source.
Callie shares expert advice on growing your audience, building an authentic personal brand, and making the most of LinkedIn’s evolving features. Whether you're a beginner dipping your toe into LinkedIn content or an experienced creator looking to take things to the next level, this conversation is packed with practical takeaways and …
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Chapters (7)
10:17
Where to start on LinkedIn as a complete beginner
12:10
How to level up as an intermediate creator
14:13
Some ideas of how to lean into LinkedIn video if you're camera-shy
18:07
How companies are empowering "corporate social employees" to become brand ambass
19:19
The place of text-based content on LinkedIn
20:48
Callie's top tip for success within the LinkedIn algorithm
23:40
Some social media trend predictions for 2025
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