How Pennylane turned industry events into fully booked AE calendars with lemlist

lemlist · Intermediate ·🛠️ AI Tools & Apps ·2mo ago
Discover how Pennylane, the all-in-one financial management platform, revolutionized their sales engine. In this interview, Bastien (Growth Team) and Charlotte (BDR Team) break down their transition from manual prospecting to a high-performance, automated GTM stack. Key Takeaways: - Why they chose lemlist over competitors: The challenges of outdated UI and complex Salesforce synchronization. - The Pilot Success: How their reps booked up to 15 meetings each for a single event. - Inbound Automation: The strategy that converts 70% of "missed" demo requests into booked meetings. - Salesforce Native Workflow: Empowering reps to manage 100% of their outreach without leaving their CRM. Read the full success story here: https://www.lemlist.com/success-stories/pennylane — CHAPTERS: 00:00 – Pennylane Team & Roles 01:26 – Choosing lemlist 02:25 – Why they switched from Outreach 03:35 – Native Salesforce integration 04:57 – Case Study: 15 meetings per rep per key event 08:53 – Results: 190 meetings in 6 months 10:53 – Future: WhatsApp, LinkedIn Video, & AI features 15:02 – Growing with the product
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Chapters (8)

Pennylane Team & Roles
1:26 Choosing lemlist
2:25 Why they switched from Outreach
3:35 Native Salesforce integration
4:57 Case Study: 15 meetings per rep per key event
8:53 Results: 190 meetings in 6 months
10:53 Future: WhatsApp, LinkedIn Video, & AI features
15:02 Growing with the product
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