How I Went from Inconsistent Creator to Building a Community on Threads — Brandon Green

Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan. In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process). 🎧 What you’ll learn: → How Brandon grew from 0 to 2,000+ engaged followers on Threads → Why consistency (not strategy) was the key to audience growth → The creative power of showing up without overthinking it → How he applies product thinking to independent music marketing → Why Threads felt like home when other platforms didn’t ⸻ 🔗 Links + Resources: 🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp → https://kidlightbulbs.bandcamp.com/ 🎶 Listen on Spotify → https://open.spotify.com/artist/4LFyzvKhOt0KBANGmFBhtu 🧵 Follow Brandon on Threads → https://www.threads.net/@kidlightbulbs 📚 Read: How Posting Consistently Impacts Engagement → https://buffer.com/resources/consistent-posting-study/?utm_campaign=bufferchat&utm_medium=video&utm_source=youtube&utm_term=bufferchat_brandon 🛠️ Learn more about Buffer’s Streaks + Goals tools → https://buffer.com/resources/introducing-goals-recommended-posting-times/?utm_campaign=bufferchat&utm_medium=video&utm_source=youtube&utm_term=bufferchat_brandon ⸻ 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community ⸻ 👀 Find us on social LinkedIn: https://linkedin.com/company/bufferapp Instagram: https://www.instagram.com/buffer Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com TikTok: https://www.tiktok.com/@bufferapp Facebook: https://facebook.com/bufferapp Mastodon: https://mastodon.w