Google Ads Audit for Plumbers | $10K Spent & Here's What's Wrong

Brandon Ewing | Google Ads Tutorials · Beginner ·📣 Digital Marketing & Growth ·1mo ago
► Work with me or learn how to run Google Ads: https://stan.store/brandonewing I audited a real plumbing company spending $10,000 over 60 days on Google Ads — here's everything wrong and exactly how to fix it. In this video we cover: 00:00 – Account Overview & Budget 01:20 – Why You NEED Google LSA as a Plumber 02:30 – Conversion Tracking Issues (Missing Website Calls & Form Submissions) 04:00 – Auto-Apply Settings to Turn Off Immediately 05:30 – The One Ad Group Problem (No Segmentation) 07:00 – How to Properly Structure Plumbing Campaigns 09:00 – Keyword Issues, Broad Match & Negatives 11:00 – Ad Copy Relevancy Problems 12:30 – Assets & Extensions – What to Keep and What to Remove 14:00 – Automated Assets – Turn These Off Now 15:30 – Location Targeting & Bidding Strategy The biggest issues: under-tracking conversions, one bloated ad group with 200 keywords, zero segmentation by service type, and Google AI adding irrelevant assets automatically. #googleads #localserviceads #plumbing #plumbermarketing #localbusiness #digitalmarketing
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Chapters (11)

Account Overview & Budget
1:20 Why You NEED Google LSA as a Plumber
2:30 Conversion Tracking Issues (Missing Website Calls & Form Submissions)
4:00 Auto-Apply Settings to Turn Off Immediately
5:30 The One Ad Group Problem (No Segmentation)
7:00 How to Properly Structure Plumbing Campaigns
9:00 Keyword Issues, Broad Match & Negatives
11:00 Ad Copy Relevancy Problems
12:30 Assets & Extensions – What to Keep and What to Remove
14:00 Automated Assets – Turn These Off Now
15:30 Location Targeting & Bidding Strategy
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