Ep 15 | E-commerce Revenue for a Brick and Mortar Brand | Katie Barnard and Emma Carstairs | 4k
Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their PR and SEO strategies that generated £1M monthly e-commerce revenue for a prestigious retail brick and mortar brand.
Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital.
https://www.impressiondigital.com/blog/category/digital-marketing/
https://www.linkedin.com/in/katie-barnard-6a4297108
https://www.linkedin.com/in/emmacarstairs/
Mentioned in this episode:
Catherine Lux on MozPod: https://www.youtube.com/watch?v=FL…
Watch on YouTube ↗
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Chapters (14)
Intro
1:10
What did organic traffic look like before you launched?
4:48
Getting SEOs involved from the beginning
6:41
Tactics to drive £1M monthly revenue
10:22
Site migration
13:23
Driving more traffic to a newly migrated site
16:42
When did digital PR get involved?
18:25
Hot take!
22:31
AI client education
23:00
Building authority to key category pages
25:59
Communicating the value of digital PR
27:44
What can be applied to other e-commerce campaigns?
30:12
Tiny pocket of joy ✨
31:48
Outro
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