Ep 11 | The Cheap Roast Dinner That Earned 100+ Backlinks | Amanda Walls | 4K

Are you looking to earn quality backlinks? Join our host, Chima Mmeje, as she chats with Amanda Walls, director of Cedarwood Digital. Discover how Amanda transformed a supermarket roast dinner price comparison into a link-building triumph. In this episode, you'll learn Amanda's strategies for using data-driven storytelling to capture media attention and secure 100 high-quality backlinks for a financial services brand. Whether you're a digital PR professional or an SEO specialist, you'll gain valuable insights to enhance your link-building efforts. =====TIMESTAMPS====== 0:00 Intro 1:03 How did you foresee the potential for digital PR success? 3:34 How did you go about the research for the campaign? 5:43 How did you ensure that the research was unbiased? 8:14 Which one is the cheapest place to shop at? 10:51 What is a nut roast? 11:19 Hot take: What is the biggest misconception about digital PR? 13:46 Could you share some strategies or tactics that worked best in this campaign? 16:03 Beyond backlinks, what were the other SEO benefits? A very special thank you to our guest, Amanda Walls! https://x.com/amandajwalls https://www.linkedin.com/in/amandajwalls/ https://cedarwood.digital/ *************************************** This episode is brought to you by Moz’s Domain Overview. Quickly discover key SEO metrics to better assess a site's online authority, performance, and health. Start your free trial now https://moz.com/moz-pro-free-trial *************************************** Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/