Entities Are the Past: Search Is Going Multidimensional by Tom Anthony | MozCon 2023

For years, 'keywords' were everything in search, and then came the rise of 'the entity'. Tom believes that the time of the entity will soon be over, and will explain how Deep Learning 'latent spaces' are highlighting that entities were 1-dimensional thinking. The future of search is about context, and it isn't far off. You'll walk away from this session with a new technique that will replace keyword research so that you can prepare, and ideally, get ahead of the competition. Join us at MozCon 🎟️ Tickets & Info: https://moz.com/mozcon Follow Tom Anthony https://de.linkedin.com/in/tomanthony…