Do these 5 things each day to scale Facebook Ads

Professor Charley T · Intermediate ·📣 Digital Marketing & Growth ·2mo ago
Join Disrupter Academy @ DisrupterAcademy.com 5 Daily Actions to Train Meta Ads (Lower CPMs, Scale Smarter, and Stop Micromanaging) In this live Friday community chat, the host shares five daily action items based on spending over $1B on Facebook ads to help advertisers cut costs and scale spend by training the algorithm instead of constantly reacting. He explains why ad accounts feel fragile when they’re managed manually and outlines practical moves like putting small engagement campaigns behind every organic Instagram post to build data, improving signal quality instead of simply increasing budget, optimizing for products/offers that shape future buying behavior rather than short-term revenue spikes, using broad targeting with multiple creatives instead of relying on interest groups or lookalikes, and replacing repetitive manual tasks with automated rules as guardrails. He also answers audience Q&A on topics including campaign structure (favoring one-campaign simplicity), running multiple products/books in CBOs, country tiering, flexible ads showing as carousels, catalog ads as prospecting (DABA), February performance dips, interpreting CPA vs GPT/AOV, excluding past buyers (generally not recommended), and low-budget strategies. The episode includes shout-outs to new Disruptor Academy members, mentions of dissatisfaction from some members who came from other coaching programs, and previews upcoming videos on campaign setups, 3-2-2 and Olympic rings creative strategy, AI tools for Meta ads, reaction videos, and interviews. 00:00 Welcome + What We’ll Cover: Cut Costs, Scale Spend & Weekly Q&A 01:52 Why Your Ad Account Feels Fragile (You’re Playing the Wrong Game) 03:01 Fix High CPMs: Seed Engagement on Every Organic Post ($5/day) 05:09 Stop ‘Lazy Math’: Train the Signal Before You Raise Budgets 06:25 Sell Behavior Change, Not Just Today’s Product Spike 07:32 Targeting Myth-Busting: Go Broad & Let Creatives Segment 08:46 Why Interest Targeting & Lookalikes Often M
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1 Two Facebook Ad Experts and a Rockstar radio host walk into a room...
Two Facebook Ad Experts and a Rockstar radio host walk into a room...
Professor Charley T
2 The BEST Way to Advertise on Facebook
The BEST Way to Advertise on Facebook
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3 Unveiling the Facebook Ads AI Algorithm Master Your Advertising Strategy!
Unveiling the Facebook Ads AI Algorithm Master Your Advertising Strategy!
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4 The Ultimate Viral Video_ Unleashing the Power of UGC Mashup!
The Ultimate Viral Video_ Unleashing the Power of UGC Mashup!
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5 Global Team, Global Respect Embrace the Power of US Dollars!
Global Team, Global Respect Embrace the Power of US Dollars!
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6 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
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7 Supercharge Your Ad Performance_ The Key to Scaling Success
Supercharge Your Ad Performance_ The Key to Scaling Success
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8 Supercharge Your Ad Performance_ The Key to Scaling Success
Supercharge Your Ad Performance_ The Key to Scaling Success
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9 Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
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10 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
11 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
12 Why Optimize Ads_ The Secrets of Dynamic Creative Revealed!
Why Optimize Ads_ The Secrets of Dynamic Creative Revealed!
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13 Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
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14 Boosting Ad Performance_ Testing Video vs Control Ads with AV Test
Boosting Ad Performance_ Testing Video vs Control Ads with AV Test
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15 Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
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16 Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
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17 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
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18 Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
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19 Boost Your Business Run it on Four Powerful Rules!
Boost Your Business Run it on Four Powerful Rules!
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20 Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
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21 Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
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22 The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
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23 2025 Guide: Mastering Cost Caps for Facebook Ads Success
2025 Guide: Mastering Cost Caps for Facebook Ads Success
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24 Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
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25 Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
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26 Unleashing Unlimited Growth_ Targeting New Customers to Scale Our Campaigns
Unleashing Unlimited Growth_ Targeting New Customers to Scale Our Campaigns
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27 The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
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28 The Key to Selling Subscription Products... Own the Delivery System!
The Key to Selling Subscription Products... Own the Delivery System!
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29 Powerful AI Tool Automates Content Creation for Social Media Success
Powerful AI Tool Automates Content Creation for Social Media Success
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30 Unleashing the Power of GPT Stores_ Join the Dad Gang with Disruptor School!
Unleashing the Power of GPT Stores_ Join the Dad Gang with Disruptor School!
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31 Unleashing Business Growth_ Automate Investment for Profitable Advertising
Unleashing Business Growth_ Automate Investment for Profitable Advertising
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32 Unlocking the Most Powerful Facebook Ads Strategies for Explosive Growth
Unlocking the Most Powerful Facebook Ads Strategies for Explosive Growth
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33 The Key to Selling Subscription Products... Own the Delivery System!
The Key to Selling Subscription Products... Own the Delivery System!
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34 Mastering Ad Campaign Structure Pros and Cons for Maximum Impact
Mastering Ad Campaign Structure Pros and Cons for Maximum Impact
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35 Boost Your Business... Run it on Four Powerful Rules!
Boost Your Business... Run it on Four Powerful Rules!
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36 Maximize Your ROI: The Best Targeting Audiences for Facebook Ad Success
Maximize Your ROI: The Best Targeting Audiences for Facebook Ad Success
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37 The Power of Attention_ How Brands Like Jones Road and Obvi are Monetizing Beyond Facebook
The Power of Attention_ How Brands Like Jones Road and Obvi are Monetizing Beyond Facebook
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38 The Ultimate Drop Shipping Advert A Dream Come True for Entrepreneurs
The Ultimate Drop Shipping Advert A Dream Come True for Entrepreneurs
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39 Unlocking the Power of Retargeting_ Boost Your Marketing Success
Unlocking the Power of Retargeting_ Boost Your Marketing Success
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40 The Impact of Vested Interest and Creative Success on Money Management
The Impact of Vested Interest and Creative Success on Money Management
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41 Empowering Media Buyers with Value and Recognition
Empowering Media Buyers with Value and Recognition
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42 Powerful AI Tool Automates Content Creation for Social Media Success
Powerful AI Tool Automates Content Creation for Social Media Success
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43 Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
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44 Boost Your Business... Run it on Four Powerful Rules!
Boost Your Business... Run it on Four Powerful Rules!
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45 The Ultimate Drop Shipping Advert A Dream Come True for Entrepreneurs
The Ultimate Drop Shipping Advert A Dream Come True for Entrepreneurs
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46 Unlocking Aspiration... Bringing Your Dreams to Your Doorstep
Unlocking Aspiration... Bringing Your Dreams to Your Doorstep
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47 WWM Episode #3: FB Fundamentals #101 With Charley The FB Disrupter
WWM Episode #3: FB Fundamentals #101 With Charley The FB Disrupter
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48 Unveiling the Secret World of Facebook Advertising... A Tesla Mishap!
Unveiling the Secret World of Facebook Advertising... A Tesla Mishap!
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49 Mastering Facebook Advertising_ How to Reach the Right Audience and Increase Your ROI
Mastering Facebook Advertising_ How to Reach the Right Audience and Increase Your ROI
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50 Empowering Media Buyers with Value and Recognition
Empowering Media Buyers with Value and Recognition
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51 Boost Your Business by Mastering Cash Flow and Inventory Management
Boost Your Business by Mastering Cash Flow and Inventory Management
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52 Discover the Ultimate Tool for Connecting with Family and Students Worldwide!
Discover the Ultimate Tool for Connecting with Family and Students Worldwide!
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53 Unbelievable! Pandora Fuentes Tee Sizes Selling Out, Spinning the Wheel of Release!
Unbelievable! Pandora Fuentes Tee Sizes Selling Out, Spinning the Wheel of Release!
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54 Unlocking Aspiration... Bringing Your Dreams to Your Doorstep
Unlocking Aspiration... Bringing Your Dreams to Your Doorstep
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55 Unveiling the Secret World of Facebook Advertising... A Tesla Mishap!
Unveiling the Secret World of Facebook Advertising... A Tesla Mishap!
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56 Unlocking the Power of Lookalike Audiences_ Boost Your Advertising Results
Unlocking the Power of Lookalike Audiences_ Boost Your Advertising Results
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57 Unlocking the Power of Small Changes for Big Results
Unlocking the Power of Small Changes for Big Results
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58 Maximize Your Facebook Advertising with Advanced Targeting Strategies
Maximize Your Facebook Advertising with Advanced Targeting Strategies
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59 How I built a $50 Million business in 7 steps
How I built a $50 Million business in 7 steps
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60 The Facebook Algorithm Unveiled_ How Your Likes Determine Your Feed
The Facebook Algorithm Unveiled_ How Your Likes Determine Your Feed
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Chapters (7)

Welcome + What We’ll Cover: Cut Costs, Scale Spend & Weekly Q&A
1:52 Why Your Ad Account Feels Fragile (You’re Playing the Wrong Game)
3:01 Fix High CPMs: Seed Engagement on Every Organic Post ($5/day)
5:09 Stop ‘Lazy Math’: Train the Signal Before You Raise Budgets
6:25 Sell Behavior Change, Not Just Today’s Product Spike
7:32 Targeting Myth-Busting: Go Broad & Let Creatives Segment
8:46 Why Interest Targeting & Lookalikes Often M
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