Digital Marketing Analytics

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets. This is a beginner-level course and r…