Customer Engagement: The New SEO Strategy for 2026

Andrew Shotland's closing thesis in our Reddit for SEO webinar was interesting: at some point in the not-too-distant future, his agency will stop being an SEO agency and become a customer engagement agency that does SEO. Going into the places where your customers are having conversations, participating authentically, and getting them to talk about you is what's moving the needle now in both organic search and AI visibility. The good news is that most of your competition isn't doing this yet. Social media management is still mostly broadcasting. Actually showing up in subreddits and being us…