Customer Engagement Specialist

Master the basics of customer engagement. Learn how to create, launch, and track the success of personalized customer campaigns and journeys in Braze. Skills you’ll gain Audience Segmentation, Campaign Management, Conversion Optimization, Cross-Channel Messaging, Customer Engagement, Customer Retention, Data-Driven Messaging, Digital Marketing, Journey Orchestration, Lifecycle Marketing, Marketing Analytics, Marketing Automation, Personalization Tools you’ll learn Braze, Customer Engagement Platform (CEP) Sharpen your edge in customer engagement Learn and execute strategies used by the world’s top brands Prepare for and earn your Braze Practitioner Certification and Customer Engagement Skills Badge Use Braze reporting and analytics to evaluate performance, attribute revenue, and refine your strategy over time. Brand-to-consumer communication is rapidly evolving. To truly capture users’ attention and drive business results, marketers must embrace the craft of customer engagement. Braze provides the foundation for marketing teams to respond flexibly to their users, meeting them wherever they are in the customer journey to nurture lasting relationships and attract new ones. In this series of courses, you will learn how to navigate the Braze dashboard along with fundamental customer engagement techniques. You’ll identify the value of an effective customer engagement strategy, and learn how to use customer data to launch personalized single campaigns and multi-step Canvas journeys in Braze. Additionally, you'll acquire practical skills in Braze dashboard setup and user access management. Completion of this path prepares you for the Braze Practitioner Certification Exam and Customer Engagement Skills Badge, earning you the in-demand technical proficiency and recognized credentials that top brands look for. The Craft of Customer Engagement Course 1 • 30 minutes What you’ll learn Define the craft of customer engagement as an empathy-oriented practice that helps