Case Study: Stout Air

Key Takeaways

[Music] Stout Air is a trusted HVAC company based in Mary'sville, California, providing heating and cooling services to the surrounding areas. Known for expert service and a customer first approach, Stout Air has built a strong reputation across the community for reliable residential and commercial HVAC solutions. When Stout Air partnered with marketing 364 years ago, their goals were to build a high-erforming website and generate a steady flow of new leads. At the time, they were starting from scratch with digital marketing and were hesitant to invest heavily in online ads. Their objective was to grow their brand awareness locally and drive consistent, highquality leads to support business expansion. The Marketing 360 team got to work creating a digital strategy focused on local services, ads, and content. After building a strong professional website, the strategy quickly pivoted to leverage Google local services ads and highv value content creation. LSA management focused on generating verified leads with a trusted Google profile, optimizing responsiveness and visibility. We built out SEOdriven service location pages to boost organic rankings and strengthen local search authority. The team also implemented consistent review requests through the marketing 360 CRM, significantly enhancing online reputation. Marketing 360 designed a modern new logo, crafted custom service pages to enhance SEO, and developed promotional content showcasing specials directly on the homepage and dedicated specials page. Stout Airctively uses the marketing 360 platform to track ad performance, manage contacts in the CRM, and automate review request emails, keeping their marketing machine running smoothly. The results speak for themselves. We have seen 540 leads through LSA and 101 new five-star reviews added to their Google profile since January 2024. Responsiveness increased from 75 to 96% boosting lead trust and engagement. We have achieved an average close rate of 48% showing significant lead quality improvement allowing StoutAir to add multiple employees and technicians to meet growing demand. Stoutair success is rooted in a true partnership approach with marketing 360. Through consistent communication, transparent reporting and customized strategies, we help them build confidence in their digital marketing investments with the help of our LSA expertise driving highquality verified leads. SEO rich service pages build lasting organic visibility, professional creative development, strengthening their brand image and focusing on promotions and specials to help them stand out in a competitive HVAC market. We've seen impressive results. In the words of Tim Stout, Marketing 360 has been instrumental in our growth strategy. Their team helps us stay ahead with new ideas, transparent communication, and strategies that actually work. We're excited to keep building on this momentum. Stoutair's journey shows how the right digital strategy built on local SEO, strong branding, and high-erforming ads can transform a business. By trusting marketing 360 and embracing a smarter marketing approach, Stout Air continues to grow their team, strengthen their reputation, and lead the HVAC industry in their community.