Build Better Backlinks for Local Brands by Amanda Jordan | MozCon 2023

As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, Amanda from RicketyRoo collected backlink data across several home services businesses across the USA and categorized them. Amanda Jordan shares her findings and how you can build better backlinks for local clients. By the end of this session, you'll be able to list the different types of backlinks local businesses typically have, identify which link types correlate with stronger rankings, and most importantly, apply this to your clients! Join u…