Biggest Lie in Meta Ads: TOF MOF BOF & 200+ Creatives | D2C by Nikhil

Most marketers tell small brands to run ads like big brands. TOF – MOF – BOF funnels. 200+ creative testing. Complex campaign structures. Sounds smart. But for small brands, it’s usually unnecessary. In reality, small brands need: • simple campaign structure • strong creatives • clear product positioning • controlled testing Don’t copy strategies built for brands spending lakhs daily. Build systems that match your stage. — D2C by Nikhil #metaads #d2c #performancemarketing #facebookads #ecommerce #adstrategy #digitalmarketing #paidads