Apply Marketing Analytics for Data-Driven Decisions

By the end of this course, learners will be able to analyze real marketing data, apply structured decision frameworks, build and interpret predictive models, and evaluate customer targeting strategies using analytics-driven insights. This course equips learners with practical marketing analytics skills required to make informed, data-driven marketing decisions in modern organizations. Learners will progress from understanding CRM and marketing decision frameworks to working with real-world marketing data, generating actionable insights, and applying predictive models such as logit models for …