Analyze Users & Optimize Product Retention

Coursera Course · Coursera

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Free to audit · Opens on Coursera

Analyze Users & Optimize Product Retention

Coursera · Advanced ·📊 Data Analytics & Business Intelligence ·2h ago
Transform your product analytics capability with advanced user segmentation and retention optimization techniques. This course empowers data analysts to move beyond surface-level metrics to uncover deep behavioral patterns that drive product success. By completing this course, you'll master the application of k-means clustering to identify distinct user segments and gain the analytical sophistication to evaluate rolling-cohort versus N-day retention methods for strategic decision-making. You'll learn to profile power users through RFM analysis, create compelling data narratives for stakeholde…
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