Advanced Marketing Analytics, Funnels, and Dashboarding

Marketing decisions are only as strong as the data behind them. In this course, you'll build the analytical and technical skills to transform raw marketing data into clear, compelling insights that drive real business outcomes. Working across spreadsheets, business intelligence tools, and web analytics platforms, you'll learn to track user behavior, measure campaign performance, and visualize the full customer journey from first click to final conversion. You'll connect data sources like GA4, Facebook Ads, and CRM systems to build interactive dashboards, configure custom event tracking, and a…