A BETTER Way To Run Facebook Ads In 2025 (it's simple)

👉 Ready to go beyond just running ads and actually master the system? Check out the Meta MBA—http://www.disrupterschool.com/mba?video=btLOcbcZi7U Unmasking Facebook Ads Metrics: What Actually Matters for Success In this episode, we'll debunks conventional wisdom about Facebook Ads metrics and reveals why many commonly tracked metrics are misleading or irrelevant. He critiques the value of metrics like ROAS, CPC, and CTR, suggesting they don't truly impact your bottom line. Instead, Charley introduces four key metrics—frequency, CPM, cost per thousand account centers reached, and Gross Profit per Transaction (GPT)—that really drive profitability and success. Using real-world ad accounts, he illustrates how focusing on the right data can transform a struggling ad campaign into a lucrative venture. Charley also highlights the benefits of joining Disrupter Academy, where deeper dives into these concepts can help you optimize your advertising strategy for maximum profit. 00:00 Introduction and Welcome 00:32 Debunking Facebook Ad Metrics 03:35 Shoutouts and Community Updates 05:29 The Fallacy of ROAS and Attribution 09:24 Understanding CPC and CTR 16:26 The Four Metrics That Matter 22:00 Analyzing Real Ad Account Data 29:38 Understanding Key Metrics for Profitability 32:19 The Importance of Frequency and CPM 33:31 Custom Metrics and Their Impact 33:55 Case Study: Optimizing Ad Spend 37:03 New Customer Acquisition Strategies 41:48 Practical Tips for Ad Campaigns 56:47 Final Thoughts and Recommendations