33 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda)
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Most advertisers overcomplicate Meta Ads — launching endless campaigns, chasing quick wins, and breaking what already works.
In this video, I audit a real ad account live — no script, no prep, no edits — to show exactly how I’d fix it. You’ll see what’s wasting budget, how to simplify campaign structure, and why focusing on **AOV, repeat buyers, and new custom…
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Chapters (20)
Introduction: $1B in ad spend & the Foreplay partnership
0:19
Live audit setup: real account, real strategy fixes
1:00
Why looking at “today’s results” is a trap
1:18
Prospecting vs. retargeting setup (and AOV mistakes)
2:07
Stop discounting: how discounts destroy long-term profit
2:32
Case study: lifting AOV to increase LTV by 5x
3:16
The client’s challenge: high spend, slow profitability
4:15
Quick 4PI analysis: spend, frequency, CPM, and results
5:14
How Meta’s August update changed ad delivery
6:14
Diagnosing the real issue: too many campaigns
6:55
The problem with fragmentation & emotional testing
7:22
Keep it simple: why consolidation beats complexity
7:57
Let Meta learn — stop over-segmenting your account
8:46
Why “learning limited” is killing your results
9:20
Train Meta for new customers (not just any sale)
9:47
Incrementality: the ripple effect across email and search
10:37
The best tools for new customer optimization (Ammerse, Elevar, Popsicle)
11:44
Why CAC is a vanity metric (and what really matters)
13:06
The math behind repeat purchases and blended CPA
13:33
Building your business
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