26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda)

Work with me - http://www.DisrupterAcademy.com/?video=0vpbmNDBZaA Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?video=0vpbmNDBZaA Free Training - https://www.disrupterschool.com/free-training?video=0vpbmNDBZaA Most advertisers never get to see what happens when a local brick-and-mortar business gets audited live on Meta. In this video, I sit down with the owner of a New York City–based theater to rebuild their ad account from scratch, fix their tracking, and restructure campaigns for sustainable performance — all inside a real 1-on-1 audit. We break down how to use 4PI analysis and the GPT metric (Gross Profit per Transaction) to understand where every dollar is actually going — and how to scale with stability even on a small, seasonal budget. 👇 What You’ll Learn How to rebuild a Meta Ads dashboard from zero using 4PI Creating GPT to measure real profit per sale Local targeting vs. broad reach (what actually works) Why testing less can drive more predictable results How to use engagement ads to fill seats and build demand ⏱ Chapters 00:00 – Intro: Real Account / Real Business / Real Numbers 01:16 – Brand Overview: NYC Theater With Seasonal Revenue 03:20 – Setting Up a Clean 4PI Dashboard From Scratch 04:25 – Creating the GPT Metric (Gross Profit per Transaction) 05:31 – Adding AOV for Context and Profitability Analysis 06:20 – Reviewing Campaign History and Evergreen Performance 08:16 – Diagnosing the “Winner’s Max Value” Campaign Drop-Off 09:45 – Local Targeting vs. Audience Fragmentation 10:37 – The Truth About Ad Volume and Andromeda’s Impact 12:18 – Why Manhattan Alone Is Enough to Scale Locally 13:09 – When Broad Targeting Beats Geo-Targeting for Travelers 14:19 – Using Engagement Campaigns to Fuel Retargeting 15:58 – Broad Retargeting vs. Geo-Targeting Explained 16:44 – How to Use CBO and Budget Guardrails Correctly 18:38 – Seasonal Planning for Brick-and-Mortar Advertisers 19:11 – Improving Weak Links With 3:2:2 Creative T