26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda)

Professor Charley T · Beginner ·📄 Research Papers Explained ·4mo ago
Work with me - http://www.DisrupterAcademy.com/?video=0vpbmNDBZaA Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?video=0vpbmNDBZaA Free Training - https://www.disrupterschool.com/free-training?video=0vpbmNDBZaA Most advertisers never get to see what happens when a local brick-and-mortar business gets audited live on Meta. In this video, I sit down with the owner of a New York City–based theater to rebuild their ad account from scratch, fix their tracking, and restructure campaigns for sustainable performance — all inside a real 1-on-1 audit. We break down how to use…
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Chapters (16)

Intro: Real Account / Real Business / Real Numbers
1:16 Brand Overview: NYC Theater With Seasonal Revenue
3:20 Setting Up a Clean 4PI Dashboard From Scratch
4:25 Creating the GPT Metric (Gross Profit per Transaction)
5:31 Adding AOV for Context and Profitability Analysis
6:20 Reviewing Campaign History and Evergreen Performance
8:16 Diagnosing the “Winner’s Max Value” Campaign Drop-Off
9:45 Local Targeting vs. Audience Fragmentation
10:37 The Truth About Ad Volume and Andromeda’s Impact
12:18 Why Manhattan Alone Is Enough to Scale Locally
13:09 When Broad Targeting Beats Geo-Targeting for Travelers
14:19 Using Engagement Campaigns to Fuel Retargeting
15:58 Broad Retargeting vs. Geo-Targeting Explained
16:44 How to Use CBO and Budget Guardrails Correctly
18:38 Seasonal Planning for Brick-and-Mortar Advertisers
19:11 Improving Weak Links With 3:2:2 Creative T

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