The Most Underrated Opportunity For Brands In 2024 l Boomer and Gio

Key Takeaways

I know you've had what about 11 commercials in the Super Bowl and you have one this year so what's the product star which is the new lemon lime soda that's sweeping the nation old spices in it and so we expect a ton of reaction Old Spice or ice spice excuse me ice spice thank you it's a little early here but old Old Spice is Boomer that's I got my body wash by the way we might have just set up next your Super Bowl Boomer and Ice spice could be a remarkable spot a remarkable spot attention is the number one asset Gary thanks for being with us how are you this morning boys I'm well it's good to see you and I'm happy to be here you know Gary I got to tell you you are Mr positive I mean you are optimistic about everything that's one of the reasons why so many people love you and love to hear you talk and you always come at everything with this Rosy attitude which I totally appre no I know it's all practical but I totally appreciate that the people I work with on this radio station are totally pessimistic about everything well good news I'm pessimistic about the Jets so there is one common place that I understand the concept of cynicism pessimism and concern all right so you're walking into a hornet nest I'm just telling you listen I try my best to break you know lift their spirits and everything else but it's almost impossible so uh take us through your emotions the beginning of the season four plays in Aaron Rogers and the Achilles what how how did you react let's take it back a couple minutes before that I looked over to my brother AJ and I said is the honorary captain and you know literally the only other time that the mainstream media universally thought the Jets had a real shot was 99 coming off the 98 AFC Championship game we loaded up with all those guys Atwater and Eric green and all those guys and obviously Vinnie was out for the year in that first game and so the fact that even I took note of that and then when Aaron went down on the fourth play and then when he sat down I'm like he's out for the Year this was it and I was like I'm just a bad human being for bringing for bringing it into you have some negativity in your life yes see that it's the one place that makes me understand how people think about the real world to your point I'm practically optimistic I think there's always a way especially by the way for anyone who's listening to this you live in America in this world of the internet and social media like we were talking before like there's unlimited opportunity and if you decide it's bad then it's bad and if you decide it's good it's good but I can't control jets football and that's that's a whole different genre that that's the reality of your life so uh Gio was talking about everything that you're involved in I know you've had what about 11 commercials in the Super Bowl and you have one this year so what's the product star which is the new lemon lime soda that's sweeping the nation old spices in it and so we expect a ton of reaction Old Spice or ice spice excuse me ice spice thank you it's a little early here but Old Spice Old Spice is Boomers that's I got my body wash by the way we might have just set up next next year's Super Bowl Boomer and Ice spice could be a remarkable spot a remarkable spot yeah so so 30 seconds for 7 million dollar a spot I think it's underpriced what I do for a living at Vayner Media or ad firm is try to analyze what's underpriced and overpriced media buying social media dominates because it's not a set price you bid on it and so there's a lot of angles a lot of ways to kind of day trade attention in traditional media there's floor pricing a billboard newspaper television radio but to actually get people to consume it so much media is spent on how many might hear it might see it Super Bowl is mustsee TV for the commercial itself as a matter of fact a lot of this Taylor Swift crowd normally just watches for the commercials they're going to watch the game this time right they're going to watch the game they're going to want to see the reactions from her especially if her boyfriend does something like they did two weeks ago he will do something it's interesting you talk about this all I actually for the last 13 years have hosted a show on CBS called Super Bowl's greatest commercials yes I'm aware it's ridiculous I mean it's an hour show and we're resowing you know all these commercials that you've seen before it also rates well it no it's always the highest rated in its slot so it's great I don't think it has well I think it has more to do with Danny Danny ruid than it does me I will be honest because she's great but the fact of the matter is you know Tony Toronto one of the guys who sells the ads for CVS to hear you say that it's underpriced he's right now sticking like a KN in his eyeballs I could have got $10 million for these look I I think they're underpriced I mean there's when I look at what the Fortune 500 companies spend on all sorts of different activities millions of dollars that don't touch a fraction of the potential of actual consumption I think it's a it's a huge opportunity look it's a lot of money it's only 7 million to place it then you got to make it the celebrities cost money the production company US Agencies make up a little bit of money do you have do you have a celebrity in your commercial yes ice spice oh ice I'm sorry that's what ice spice is okay so when you decide you know when it's going to be playing yes I think it's in the first half but the way they do it is based on Series so as you can imagine as someone who's played football some drives last longer than others so it's either late first early second quarter Gary ve in studio with us this morning thanks for getting up so early and uh coming down and hanging with us uh I want to get your take on what budlight has gone through and now their approach where of course there was all the the controversy and the the route that they had with their previous marketing director and getting Devin Mulaney involved and now they have gone swung the pendulum the other way uh pton Manning Shane Gillis you know with the testosterone City yeah UFC and everything yeah so so what from your standpoint your expertise in this field are they doing the right thing look the reality is nobody who's driving right now is confused that America unfortunately has gotten way too extreme blue and re way way too extreme red and the reality is we need to get back to purple to get on track cuz people are distracted so in those High emotions just like high emotions in sports there's going to be things that happen so they adjust to look businesses are in the business of doing business so they start getting affected with negative sales and so what are they going to do they're going to create scenarios but the reality is is that right now we're in such a hornet's nest for All Brands and all of them are treading lightly because they don't want to get caught up in this poltical tornado and really in 2024 we've got an election year so this is probably going to be the most conservative content you'll see from people as far as have they done the right thing anytime you get punched in the face you know you've got to react to it and it's always a challenge to get up and hang on and finish the fight and so from my perspective they've done a really strong job of weathering the trying to come back 100% they lost 27 billion in market cap it's insane and so look I mean the reality is is like you know these brands are definitely a little bit more timid because they don't want to deal with either side yeah bu light's not being timid I mean they're trying to get back into the fra that they were according to the previous marketing director but I would say this they were they I I'll use the fighting analogy again they were quiet in the up front properly when you get knocked down in the second round you're holding on in the late second round third round you're trying to get your stuff together and by the six seventh round you can go back on the offense that's how I see it from afar I follow you on Instagram you're always talking about this wine situation that you have yeah and I I now I haven't gotten involved with this but why not well I I that's unfortunate I'm too busy but I want you're too you're too busy to get a text on an $80 wine that's we sell for 20 bucks and you can just hit the number three and it comes to your home that's the that's the reason it exploded it's literally the easiest way to buy wine yeah I had no better excuse I need I need to get involved but the so did you hear this this idea this is genius absolute genius so friction so the way I think about everything is friction I launched wine library.com from my dad's liquor store in Jersey in '96 cuz I thought it was better to buy wine and the first 34 Years everybody made fun of me they're like why wouldn't I just go to the wine store I'm like cuz buying on the internet's better and it took a while cheaper better and so yeah I mean I think everything when I think about consumers is eliminating friction got it yes yes yes speed look how many people buy a $28 Bagel in New York City you know how many people listening right now bought a $28 Bagel because they ordered it on Postmates paid The Vig paid the delivery fee like people will pay for convenience yeah convenience 100% so let me ask you the wine yes uh I'm kind of a wine connoisseur and I turned Gio into one as well like this we need to get together and drink some wine real quick I have to say this because my friend Al will be very upset we need to get together and drink wine we must talk about that Eagles game the Jets Eagles game that you played in '93 is talked about with me and my friends minimally once a month that's how much we hate Eric Allen yeah that was the Eric Allen interception return and there were two penalties on the return that should have been called but they weren't called and by the way Johnny Mitchell to this day is one of my most favorite underrated Jets talents that dude was talented I love Johnny Mitchell so much so in fact that my last year playing with him yes on Saturday night I would room with him to make sure make sure he knew play on well I just wanted I wanted to make sure that he knew what he was doing on the field pure talent because there was times where I would drop back and I he's supposed to be here right but you know this this is what's happening between Patrick Mahomes and Kelce to push it forward to this Super Bowl when I watch their tape I'm not really sure what they're doing I don't know how they are running their offense I don't know what it seems like Travis is looking at something down the field and then reacting to it and then Patrick reacting to him which is like a telepathic way of doing things yes I I was one of these quarterbacks I needed to know where my guys were going yeah and I remember early when I started with Johnny Mitchell who you're talking about was an incredible Talent he could throw the ball from the 50 yard yard line on his knee right-handed to the goal line and then go on the other knee and throw it left-handed to the goal line that's the kind of athlete he was this was a tight end by the way for everybody who's listening right from Nebraska of all places and he came out young he did come out young so I got him when he was really young yes all right so uh there were times where I call a play and he was supposed to go down 12 yards and go out turn out to the sideline cuz we had a guy coming inside it's Concepts and you're trying to you know break the field down and make the Defenders have to jump on somebody and then you have to try to anticipate what the defender is doing depending on what your guys are doing and about five times in a row instead of going out he would go in and he would go in because he didn't see anybody in there and you know he he had a very funny voice and he come back in a huddle he goes hey booms eyes open eyes open you got to throw me the ball and I'm like Johnny I you can't go there because I'm not expecting you to be there back to how talented he was he used to like chop lock go on the ground and then get back up and get open for you he was ridiculous how good he was but you know unfortunately it didn't last long enough and then you know that last year that I was here Richie Kai was our coach and we did not have a tight end Coach right cuz he yeah right I don't know why we didn't have a tight end Coach but we didn't and you know he's going to be one of our more important players and we drafted Kyle Brady out of pen I remember and did not take Warren Sap and trust me I remember we're talking about Warren Sapp this morninga Kyle Kyle actually had a good career he had a very good career but he was a Hall of Famer like Warren Sapp wasn't and we already had tight end yes we did so you were about to say that you're a wine connoisseur you're scary J NY I had with jet Legend I had to get let me ask you a question my some of my favorite wine right and you we is sea smoke I also like kler like the kler brand do you like Costa Brown as well I do like Costa Brown very much did there ja right I'm showing my Jets and wine knowledge on the show this morning Arista yep no well so so is this all avail able through you or no yeah and as a matter of fact you just named a lot of the higher in demand which is why I jumped on Costa Brown what we focus on is Santa Rita Hills and these places where you're buying these Pino from there's a lot of 8090 Pino noirs in Sonoma and Russian River in Santa Rita and these places that you're buying from that AR good at marketing but the Wine's remarkable yes it is so you're paying for the ratings and the demand and so we're able to find $70 $80 penos and sell them for $29.99 I like that that's EX why win.com blew up J that is right man I tell you this guy knows what he's doing I mean can I be on like once a week and talk about like nerdy Jets things that have happened I I I feel like a lot of the people that are listening they like that oh sure nerdy nerdy all you have to do is listen to the afternoon show there's a lot of nerdy Jets right exactly let's talk for jets for one more second offensive line another receiver I think you know obviously I kind of like this jet season coming in now cuz now everyone's razing last year at the Super Bowl everybody's hyping it are you going to get Aaron all this obviously all the hype now everyone's like even if everything looks good I think America has learned how the jet stuff plays out so I like a little bit more of the underdog thing and I think they're not as far away because they've got a lot of pieces they've just got to get that offensive line well they need their quarterback and the quarterback makes the offensive line better like I will tell you that Patrick Mahomes has been brilliant through this playoff run they don't have a great offensive line but but their offensive line has gotten better cuz they ran the ball but if you notice very few pre- snap penalties I see and the reason for that is because the guy behind Center is telling everybody I know and that's that's hopefully what you're going to get from Aaron Rogers I've listened to both of you at nausea in the morning talk about you know number two and what his impact was on the offensive line I've listened and listened and listened and look it's real life stuff and the reality is titman looks like he can play ver Tucker needs to stay healthy but if he plays those are two really good draft picks by the way people people don't understand that they look as Makai back then they look at the other side they can't seem to get somebody there but you know this happens to every team you know throughout throughout the year team uh Rob Salah where do you stand with your head coach right now very Pro you like Rob Salah I do see he is too positive he's not too positive by the way oh no no I'm not too POS first of all let's not forget Vayner Sports is a sports agency my brother AJ and I run we rep DJ Reed and S Gardner okay we re zonovan Knight who was a running back for them a couple years ago I'm on the inside a lot of these dudes are my friends yeah look you know this when things aren't working I mean look at how you guys talked about Brian on the giant side he was a genius two years ago and people want him fired for belich this year yeah I mean it's a joke W that's not us listen to you I'm Listen to I know you do I've heard but I would say this going into this coming season and I don't think they're much better than they were like two years ago when he first got here who they stink well you could say giant stink all right so but now let's be honest the giant stink what happens what happens if they have a bad year this coming year what do you think's going to happen I think there's going to be a lot of heat and coach and what and what are the what is the giant ban or who is the giant ban going to want they're going to want bich of course course but the giant ownership and I hate to say it it's a stable strong sitch there and they're able to analyze if they've got good coaches or not they've shown that in the past they've had these weird runs where they've gotten a good one a couple bad ones a good one look I think the guy can coach but look the Giants stink no this is important to understand they're not a good team they're really not a lot of holes they stink y I'm very passionate about the giant stinking I could see I thought you were supposed to be positive this is Bizarro Gary Boomer in jet slammed I mean if you guys if there was film on how I acted at jet games there's a one jet Steeler game a 90-year-old guy is coming up the stairs wearing a six-time Super Bowl jacket and Jet stunning beat the Steelers for no reason in a season that they didn't have a good season and I yell at the guy I'm like hey old man you're finished right and everybody kind of Giggles or thinks it's a little weird cuz he's quite elderly and then my brother looks at me and he goes if people knew what you actually met I wasn't even talking about the game like I get very bad I'm a bad guy can't believe you hatte shaming a guy of a football fan that is Passion like you are well because I don't want you know how the Steeler fans travel Boomer they come to your Stadium they wave their Flags they're entitled they I hate Steeler fans man hot take Gary ve this morning I love it I'm ready for the NFL preview show let me know book me I'm ready for this upcoming season this is tremendous all right you got 8 million things here going on here so I'm going to have you because you're kind enough to show up so early what what else would you like to get out there that uh you were involved in honestly honestly it's Gary ve on social media in every platform I the reason I enjoy what I do is I was born in the Soviet Union I grew up with nothing we moved to Queens in a studio apartment half the size of your studio and live with seven eight family members I'm just grateful I'm just grateful and so making content to show people angles right now a lot of businesses listening should be posting on Facebook but they think it's out of fashion but it's got tons of organic reach right telling people how to use LinkedIn because a lot of people listening right now don't love their job and they don't realize that if they posted 10 times on LinkedIn about what they know about their industry they would have offers for new jobs paying them more so I've got plenty of things that I'm passion about thank you for allowing me to talk about it but my preference is to promote come and consume some of this practical optimism I'm not talking about delusion it takes hard work there's a lot of things you have to do but I prefer that people think they can versus what's going on in society right now because they're pushing all this all this noise of you can't Gary it's great to see you great talking to you we'll have you on again soon cannot believe you brought up that game you just cannot believe you brought up that game bro that game just destroy I destroyed me I about the spike game I why not bring that game up I'll tell you why that game's been brought up a lot we were up 21 nothing in that Eagles yes I know we were and we were two and one yes and it felt like okay and you guys had a good team and it like that that was an important game yeah that was a swing game what are you doing to me you realize I got to deal with him the rest of the day and now you have these terrible memories that you're now I didn't want to bring Al texted me 39 times before coming on he's like please can you just like it's important this is like Mo like we bring this game up the first game of the football season this year will be your buddy not Al our producer not and pla's listen they're all listening they love you to death I'm I'm happy that uh we got to talk about it but the amazing thing is is that it's really you that is here and not somebody else that Al thought was you that's right Al has trouble booking people I booked the wrong Randy Moss did you know there's a Randy Moss that talks about horse racing is this real yeah the white Randy Moss I the white Randy Moss it's amaz you got to watch you got to watch the video it's it's just it's hilarious live on the air we realize we booked the white Randy Moos uh Gary thanks man appreciate it great to see you brother [Music] than