[DEPRECATING] User engagement for the Google Assistant

Key Takeaways

one important way to measure an action success is measuring how effective the action is at bringing users back to help make this easier we have several features that you could use that give users paths back to your action push notifications daily updates routine suggestions let's start with push notifications you're most likely familiar with push notifications on your smartphones which provide app specific information or notifications you can have the same functionality for your action where users receive push notifications on their smart home and it routes them back to your action this is great for a reminder of a one-off task for example a task management action might want to offer push notifications to give their users a reminder that a task is due in three days or for an action that handles appointments for their business it would be good to remind users of their upcoming appointments for the second feature let's say you have daily new information that your user would find helpful and useful instead of using one-off push notifications you can offer them daily updates daily updates are push notifications that happen every day at a time that the user chooses for example let's say you have a made-up gym named jessica's gym where the action provides information about the gym including a list of classes that rotate each day the action offers users the option to receive daily updates at the time of their choosing let's say for example the user chooses 2 pm so every day at 2 pm the user will receive a push notification with information about the gym's classes available for that day in addition to notifications you can re-engage users through routines routines are part of the google assistant ecosystem where users can see a phrase and several actions are executed for example a user could say hey google good morning and google assistant will perform several actions that the user has requested like the news weather and music you could use routine suggestions to prompt the user to add the action to their routine for example if you have a dag joke action you can offer your user a routine suggestion the user selects to add your action to a particular routine let's say that i'm home routine so when a user says hey google i'm home all the actions of that routine get activated including the dad joke action to pay on your action you might want to use one or several of these features to re-engage your users check out the docs for more requirements and details join our developer community on reddit where you can chat with other action on google devs stay up to date by following us on twitter i'm jessica today early cha thanks for watching and i can't wait to see what you built you