Will you provide information about algorithm updates?

Key Takeaways

Ian m in the United Kingdom asks a great question are you ever going to do weather reports like Yahoo does for algorithm updates simply a confirmation that one has happened would please many seos as clients might think they've been penalized your algorithm update reports years ago were wonderful uh well thank you for the years ago uh praise but it's sort of interesting we used to update our index once a month and in 2003 we moveed to update our index once per day basically an incremental update instead of a batch update and uh we've only gotten more fresh since then so we're sort of always indexing we've had a similar sort of thing with our algorithms you know we used to when you're updating once a month you would have all those changes go live at once um but whenever you're updating your index every day you just whenever A change is ready you can push it out so we've moved more from these monolithic big Google dance updates uh you know the ones that used to be named after hurricanes to more like a larger number of small updates so I think in one year for for example we had 400 search quality changes go out and those are changes to our algorithms that rank search results so if you think about it that's more than one a day it's not the sort of thing where we're going to have an update on each one or else we'd have a weather report once or twice a day but the nice thing is most of the time those changes are relatively U not all that noticeable except you know if you're really really expert or really looking under the hood so when we do have big changes you know uh people were talking about trust and Authority earlier in this year things like that um we're happy to confirm that those changes take place and we're happy to talk about them to the degree that we can uh but the fact is most of the changes that happen these days happen you know in in smaller waves not in huge monolithic updates and so it's the sort of thing that typically you wouldn't need a weather update for for each individual change and most people probably wouldn't notice a given individual change um we will try to continue talking about it whenever there are very large changes in our ranking for example