Why Shell’s Logo Never Really Changed 🐚 #shorts

Did you know the Shell Oil logo has barely changed since 1900 The scallop shell has been Shell's symbol for over 120 years making it one of the oldest continuously used logos in the world The design has been simplified over time but the basic concept remains identical This continuity created massive brand equity and recognition The lesson consistency compounds While other oil companies rebranded repeatedly shell stayed the course Their logo became a visual shortcut for gas station globally Great brands understand that changing logos erases mental associations Shell's century long consistency …