Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world.
Find the full transcript here: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-sho…
Watch on YouTube ↗
(saves to browser)
Chapters (15)
Elena’s career path
3:59
How did Elena go from an analyst at Safeway to Head of Product at Amplitude?
11:38
The path to advising
13:30
Elena’s most fulfilling and most challenging positions yet
17:00
What’s changing in B2B growth?
19:49
Consumerization examples
21:48
What exactly is “product-led growth,” and how can you apply it at every stage of
23:15
Advice for founders starting a company
26:36
Layering sales-led and product-led
28:27
Why does PLG often get crushed when you move upmarket, and how do you avoid this
35:00
Advice for starters going to market
36:38
Why product-led is the future of sales
38:57
Defining product-led sales vs sales-driven
41:41
Why is freemium the way to go, over trial?
51:34
Why you should hire internally for your first growth hire
Playlist
Uploads from Lenny's Podcast · Lenny's Podcast · 59 of 60
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
▶
60
How to sell your ideas and rise within your company | Casey Winters, Eventbrite
Lenny's Podcast
How to unlock your product leadership skills | Ken Norton, Ex-Google
Lenny's Podcast
How to create a winning product strategy | Melissa Perri
Lenny's Podcast
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Lenny's Podcast
How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
Lenny's Podcast
The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft
Lenny's Podcast
The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
Lenny's Podcast
The nature of product | Marty Cagan, Silicon Valley Product Group
Lenny's Podcast
The art of product management | Shreyas Doshi (Stripe, Twitter, Google, Yahoo)
Lenny's Podcast
From a guy who's been in the game 20+ years, working with companies like eBay, HP, Netscape #shorts
Lenny's Podcast
A pearl of an insight from Steve Jobs' "The Lost Interview" #Shorts
Lenny's Podcast
Google thinks BIG #shorts
Lenny's Podcast
Persuasive communication and managing up | Wes Kao (Maven, altMBA, Section4)
Lenny's Podcast
Shishir Mehrotra is an ex-VP at Google and the CEO of Coda ($1b+ valuation) #shorts
Lenny's Podcast
Would you have expected this from a CEO? #shorts
Lenny's Podcast
Have you seen this "disease" before? #shorts
Lenny's Podcast
Arielle probably helped form some of the product one-liners that you know and love #shorts
Lenny's Podcast
How well do you think this applies across startups, writing, and social situations? #shorts
Lenny's Podcast
Has anyone seen it?? #shorts
Lenny's Podcast
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
Lenny's Podcast
“You may not know everything that’s actually happening… but it will blow your mind” #shorts
Lenny's Podcast
This is why your team/company still has THAT problem #shorts
Lenny's Podcast
A simple way to speed up a LOT of decisions #shorts
Lenny's Podcast
A skill you can use every single day #shorts
Lenny's Podcast
When EVERY brick and mortar store has to sell online overnight, and you do online stores... #shorts
Lenny's Podcast
The role of AI in new product development | Ryan J. Salva (VP of Product at GitHub)
Lenny's Podcast
Chris Voss calls it “Tactical Empathy” #shorts
Lenny's Podcast
Yep, he's literally talking about physical mail - dropped to peoples' houses in envelopes #shorts
Lenny's Podcast
This is why your company still has *that* problem #shorts
Lenny's Podcast
You've been thinking about it a lot... but should you do it? #shorts
Lenny's Podcast
Pause and try for yourself, then listen to how he grades it! #shorts
Lenny's Podcast
Pause it and try answer the question yourself - it's harder than it looks! #shorts
Lenny's Podcast
Super helpful for thinking about which roles to go for #shorts
Lenny's Podcast
Overcome imposter syndrome and accelerate your career | Julie Zhuo (Sundial, Facebook)
Lenny's Podcast
Ryan led the incubation/launch of Github's Copilot #shorts
Lenny's Podcast
He's talking about Brian Chesky throughout his response to the pandemic #shorts
Lenny's Podcast
And the technology will only get more powerful from here... #shorts
Lenny's Podcast
Anyone can do these! Julie is also the founder of Sundial #shorts
Lenny's Podcast
Julie's speaking from experience as an author on the topic, Facebook VP and now cofounder of Sundial
Lenny's Podcast
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Lenny's Podcast
Sanchan was Head of Product @ Instagram from 2014-18 and he's now the VP of Product @ Coinbase
Lenny's Podcast
This is always a bit of a reality check #shorts
Lenny's Podcast
Harvard Business Review has a great article on these & Shreyas went deep on them in the podcast
Lenny's Podcast
Pause it and try yourself! It's harder in practice than you might think
Lenny's Podcast
Do you agree or disagree? #shorts
Lenny's Podcast
Extremely clarifying for marketers and non-marketers alike #shorts
Lenny's Podcast
Shishir is CEO and co-founder of Coda and a former VP of Product at Google #shorts
Lenny's Podcast
When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Lenny's Podcast
True story, and one we can learn a lot from! #shorts
Lenny's Podcast
So valuable to hear some insight into the actual signs of burnout versus just working hard
Lenny's Podcast
Adam was also a VP of Product and Marketing at LambdaSchool and a VP of Marketing at Masterclass
Lenny's Podcast
Adam said this is a very common challenge across the companies he advises
Lenny's Podcast
Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)
Lenny's Podcast
Jason gave a couple of great examples of this on the pod: one from Airbnb and one from Alchemy
Lenny's Podcast
Jason Shah has led product teams at Amazon, Airbnb, Microsoft, and currently, Alchemy (web3)
Lenny's Podcast
A quick tip that goes a long way
Lenny's Podcast
Pause and try for yourself before he explains what he's looking for! #shorts
Lenny's Podcast
Amazon is famous for "working backwards" but what does it actually mean? #shorts
Lenny's Podcast
Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
Lenny's Podcast
Free trials aren't just about converting YOU to a paying customer... #shorts
Lenny's Podcast
DeepCamp AI