Why Design Matters: Lessons from Stripe, Lyft and Airbnb
Stripe, Airbnb and Lyft are a few of the most successful companies of the past decade. And there are at least two things they all have in common - great design, and Katie Dill. Katie was Head of Experience Design at Airbnb, led the design team at Lyft and is now Head of Design at Stripe. We spoke with Katie about her design philosophy, what sets companies like Stripe apart, and how important it is to instill a culture of design in your startup from day one.
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Chapters (14)
Intro
1:55
The importance of design
4:00
The role of trust
5:30
Founder involvement in design
7:10
Balancing quality with shipping early
9:00
Focus on solving user problems
10:30
Checklist
12:40
Developing design skills
15:45
Constant user feedback is key
18:50
Design process at Stripe
24:40
User experience scoring at Stripe
25:20
Examples of design improvements at Stripe
31:40
User feedback and community
32:20
Takeaways
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