Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia

SEO in 2025 isn’t about having the loudest opinion — it’s about proving impact. So what does SEO look like when experiments, product thinking, and enterprise constraints actually matter? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia — Senior SEO & AI Product Manager at Indeed — for a rare, honest conversation about SEO experimentation, causal impact, and what really ships inside large organizations. Gus shares how SEO A/B testing fundamentally changed his career, why most “great SEO ideas” fail at scale, and how thinking like a product manage…