What is SWOT analysis?

What is SWOT Analysis? In this video from HRC Online, we explain one of the most widely used strategic planning tools in business helping organisations of all sizes evaluate their internal strengths and weaknesses and identify external opportunities and threats. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. As a business strategy framework, it gives leaders a structured way to assess the current position of a business, project, or team before making key decisions. Strengths and weaknesses focus on internal factors; opportunities and threats focus on what's happening in the external environment. Simple but powerful, SWOT Analysis is used in marketing plans, HR strategy, business reviews, and project planning making it an essential tool for anyone working in management or leadership. 📌 In this video you'll learn: • What each element of SWOT stands for • How to conduct a SWOT Analysis in practice • The advantages and criticisms of the model Build your business and HR knowledge with our expert-led courses at HRC Online. 🔗 www.hrcoursesonline.com #SWOTAnalysis #StrategicPlanning #BusinessStrategy