WHAT IS COPYWRITING? | Tutorial for Beginners | VAME Philippines

Key Takeaways

[Music] All right so good afternoon everyone Good afternoon wonder va so Here we are again at our weekly free webinars offered by Vin so before we start ah We just have house rules So you will see ah You can't chat in the chat box all you can access is the q Anda So if any ah questions you have in mind um just type it here in Q Anda and then later we will read it and then just stay at the end of the webinar for you to have our free certificate ah after this and um just put your name middle initial and contact numbers and also for the emails so we can send it down to you and also ah for what else um on social media later we will share it with you so you can follow So um let's give the floor to Miss blessy so we can start our webinar Thank you miss glenna Hello everyone Welcome Welcome to our Free webinar by V philippines so so we can feel that you are there Can we get a lot of hearts there Hi guys Hello Welcome go on guys That's a lot Ma'am and welcome to the new participants here in our webinar for today so we have a lot today and ah the topic we will be discussing is very good So before we proceed um can you find out who is here for the first time can react with a thumbs up the first time who attended here in our webinar Mamon ang lot ma'am as in just now you have attended Vin's webinar Ayun ang lot guys Ayun guys ang lot kayong aaban ang mga ah We have nothing else to talk about but this guys copywriting the most underrated most underrated niche to Ma'am and one of the highest paid niches for being a virtual assistant so join me in welcoming our speaker for today So can we please rain many many hearts and many Applause our speaker is Miss Marwan Dalagan guys wo Hi good afternoon Good afternoon Thank you blessy Thank you glenna for inviting me here um gabi naman Iyung full name You can call me Maui or some of my clients even call me m so thank you for everyone Who's watching as well I am really excited to share my experiences specifically in copywriting but like blessy said I did more than just copywriting so I am in the digital marketing sphere for 6 years imagine so I started when I was 18 So you figure out How old I am now started when I was 18 and my first job was a content writer so before I really didn't accept anything not that $ it was 0.50 so you have to finish and no chat gpt non no anything Yeah from scratch you will really do articles and you were paid like it was 3,000 words So you were paid 50 like 0.50 for every 3,000 words that you put in an article so imagine in one dami How much you had to make because is that how it is before covid it was like all the research that we do basically it was copy paste refacing like that but in this digital era ah It's different like one click like you just Hey Siri or Hey Google every where you see ai so It's pretty exciting to see that there are people who are interested and because usually they They would think that when you say copywriting he just writes like blogs of articles he just writes some magazine type but they don't really know that there's a whole structure behind it and ai is no match when it comes to creating content they are And I tell you right now you have to make them your best teas and I'm going to show you The Incredible parang ai or as early as now I'll tell you these are called large language models or l lms they're not just them Because when you say ai It's everything it's not just the text to to like research ai is also for the photo generator whoever has a canva here there is an expansion there is UN cropping those are ai so Photoshop there is also when you like input certain keywords n his j-gen That photo that's ai artificial intelligence but as of this point We are going to talk about large language models in copywriting so llm so is everyone ready is I bus ako I'm pretty excited and can I get a heart for those who are ready so Wow I'm excited wow we have 200 attending Wow so welcome welcome everyone Um thank you for the opportunity so since we are going to start yes sure Ayon wow ' ba if you get my wit We can be friends But if you don't then It's a whole different thing so let me share my Yes because the first time I had this I was thinking [Music] na i was thinking am I talking to the Filipino demographic because if I am then you get you get my humor ' ba yes so into the age of ai so we are going this afternoon We are going to unlock the power of ai and copywriting so memes let's memes That fight this afternoon so as you can see Actually ai's history is still far away because Google itself the internet itself the worldwide web is Actually artificial intelligence and every day we feed the internet tons of things we feed them information both could be credible and at the same time you may question if it's if it's okay if it's correct G so there are false information also circulating So how do we Leverage and make sure that the content that we will do when it comes to copywriting is these are true and factual informations So this afternoon we have words that we need to remit to the first word llm which is large language models We are going to learn about the difference between copywriting content writing we're going to learn about Seo or search engine optimization And we're going to learn about prompt engineering so it's not just a random training now I'm going to tell you about things to do we are going to show you how to do things because how do we learn 'do we have to apply the concepts that we learn everyday so in so our agenda is really understanding What exactly is copywriting in content writing so when someone says ah I'm a va copywriter I'm a va content writer So what's the difference Don so we are going to distinguish what is the difference between them because these words that I will note or I will elaborate these are the most important words that we will use in our prompt Later on and then number two I'm going to share with you my secrets my favorite Must try lms for copyrighting and not just copywriting whatever you want to do These are the Bodies when it comes to Ai Uh Generation and number three best practices so we have things that we have to take into consideration because we cannot Just keep on writing stuff then we just write because there is a deadline or because it it is needed by the client so we have to make sure in this day and age that the content and the information that we produce is factual misinformation is out there so we have to Leverage ai And making sure that we give the correct information to our Yes because That's How You build brand credibility if what you're saying is right then That's how people can trust you loyalty like that so in copywriting versus content writing What are like the difference ba So when you say copywriting because the purpose of copywriting is to persuade that's really the core of it that you should buy you should choose me wow Choose the Philippines like that so Pick me choose me that's how copywriting needs to encourage your audience that I should be the one you choose for example Who is the coffee what are the enthusiasts ' ba So there are so many coffee shops here in the Philippines so it's so hard to see or understand what's the difference between coffee shop a and coffee shop b then as a copy writer you're going to encourage you're going to persuade people because I'm the copywriter working for coffee shop be I will encourage you persuade you that our beans are better here so that's really your goal the core so when it comes to content writing he can go in edit mostly what is he ah newsletters the tips and tricks on how to do this and that then sometimes memes because they are entertaining they build engagement gann so the focus of copywriting is really on conversion and sals so for newbies va lahat ng gagawin natin it all it all boils down to ctas or call to actions and the call to action of copywriting is sell convert dapat na itong bilhin mo d na itong pilihan mo so that is the C to action while in content writing naman It's more on brand awareness like Hello This is us we are this ganito yung values namin ganito yung mision namin So that builds the trust so he's not really pushing Like You have to choose me No it's just telling you that I'm here if you need me like that I'm here and we align with the same values ​​yung Hey I know you like the environment and saving the environment same Sy same ganon So that's content writing So you have to keep in mind talaga that you push for something when you're copywriting the tone is urgent and persuasive so it's already given because its purpose is to persuade is there a sense of urgency there should really be all your writing even if it's so high it boils down to one thing you have to persuade the people to choose your product to choose your brand while for content rating informative and engaging it's just our storytelling the umem that's Trends that's its content length short form there's short form copywriting there's also long form because we have a blog and then content writing long form generally there's different content now so Keep in mind that the length doesn't always mean that it's long form it's content writing it It's always about the core purpose and then examples of copywriting the product description and add copy for shopees what's there Lazada in the orange app gon pag product descriptions those are written to encourage you to buy the product So that's one of the reasons that copywriting and content writing are different so moving forward we can have Uh questions kin a letters so that we can address certain points like that so always remember that content is cing and what do you choose when you write the content copywriting is its Crow So no matter how good the like is the content that you think about but your copywriting isn't really that good So there's facial like what um marketing ads I see because it appeals to me Even though we don't have a partner it appeals to me Even though we don't have a partner I want to partner so you get the point the the copywriting the advertising It's really hitting a certain point like no like when I think about um like grab it's pretty expensive when I think about like other like providers they're pretty expensive But when I think about the C like uy I can afford to uy this could be fun so that is something that ano um They're doing really good They're appealing to the masses and They're making sure that when they do Promotions like they have codes they have um different campaign It's really aligned with like the brand voice that they have and not just that they make it short they make it witty So they say when it comes to captions da sa Instagram sa socials You have to kiss Keep it short and simple So how do you make Cy How do you copywriting for like small things like short form ad copies We are going to discover that Later on as we encounter the different large language models that we have so we have what um structure is different because when you I'm going to show you my whole screen Yeah he's different I'm going to show you just let's just open up Google Docs like a new blank file so those of you who might like the oldies they use Word Microsoft Word is like the Microsoft power powerp like that So the oldies are what they use and before that's what I use but I did not understand like how things work before but now When I Look at this structure right here I will show you how to use certain things like tips and secrets that many of You might already know But some of You might not know so let's just try to see if like we can level off before we go on to copywriting Because this is a tool copywriting is an Avenue but we have to make sure that we have the tool to understand the structure of copywriting So Here is what we will use we have Styles I'm going to type some something here um into the age of a l a and copywriting so that's the title but When You Look at that it's just a normal text It's not a title So how do we do that we highlight go to the Styles and then we make it title and automatically Google doc understands the outline it understands that This is the title of the document and then this one right here of course it's not normal text it is um a subtext so or a subtitle but you can use the you can use the subtitle option or you can use heading two and then usually 'ba titles are written in bold and then we make sure it's heading two na' ba So you can see clearly that in the outline on the left side Google Docs has m-d what's in your document unlike when you Just write it in a normal text So leveraging it number one just put it like that history then um different ais to use then say moing ah tell me how to use them and then best practices Gan so When You Look at it like that it's like Okay so it's the only one This is the only one that notices ah Google Docs It's just the title itself but these are these are the sub like subheadings or subtopics under the umbrella of the title So how do we adjust him we can go with heading one so heading one is right here hard hitting headline so h1 this is his code when you write when you write something in the document this is his code h1 So h one is usually a hard hitting headline in a large size f so of course hard hitting headline so you don't put history there it doesn't seem to have any impact when you just say history 'ba So you will put um a tagline there you will put a title there that catches their eye So I will show you um an example of what I did so this ultimate guide outline for AI image Generation is with me here when I made this and I say kasama is gpt 4 which is under chat gpt and Google's Gemini or someone who something that was used that was used to call as bard so Gemini and gpt What I use here is actually the title. So he only has header 3 because it's already bookmarked. So this is what he has. Alternative title. This is his main title or main topic. This is his title. And then in his title he has heading one. And you want to be able to use h1 to get people's attention because the moment your hook or your h1 doesn't work, then there's no attention span. And then when you use h one, his next structure is right here. This is really the outline. So his introduction. H2. So introduction is under the umbrella. He didn't put an introduction. History. This is not how he uses it. What he uses is the future of visual storytelling. So how did he introduce a topic like that? So h1 is a hard hitting headline. H2. On the other hand, it's a section headline in a medium sized. So our h2 here in this case is the introduction. Because it's just a normal text and then you just have it. It doesn't make any difference. It's like he's h-huy. And because we have an introduction, we have to make. sure our introduction has a lot of content it's usually three points So why is it popular Why is it Why does it matter like that and then all this everything you see right here is generated by Gemini and chat gpt So why do I say It's generated by both because you have to cross reference things before you Actually like make a decision because Gemini's results are different from chat gpt's results So this is right here he doesn't need anything um he doesn't need style it's just the body of Tex and then under that also here in the second point like how ai image generator works so the other one is his here This is an outline how image generator works that's the topic but on the final document it's the one that comes out how ai transforms algorithms into ar so There's A Difference when I just said how ai image generators work Ah okay like that but When you try to make a good hook a good heading you can really capture the attention of your audience because the attention span lately of our community and the people online is really 5 to 15 seconds and that's it Thanks to tiktok but that's it that's the reality people don't read as much as they do So you have to make sure that when they do read you make it out so as you can see This is heading two and under heading two we have three points and in our three points we still have h3 or header 3 So header 3 is just a subheader within header two that This is usually a normal size font But you have to highlight it So it makes all the difference right here if you're emphasizing a section of of the article that you are writing This is applicable especially those because I am now I'm working with course creators So if you have seen coaches that sell their courses Online do they have ebooks outlines all of that stuff copywriting really helps as well in understanding the structure of how information should look like next to that is we already know h1 h2 h3 h4 and 5 not really used per They are still under the banner of H 3 So even if there is another subtopic under h3 that will be elaborated use h4 and with that being said here on this section Styles friends in all the documents you will use those that [Music] take risks is also your ai in making sure that everything is structured we have extensions that can help we have tools Spelling and grammar word count ' ba So within itself we're already using ai we are trying to Leverage ai in making our work better so in a normal document that you don't you don't know how to use anything Mahirap talaga basahin yung document So this already a tip for you and another thing I like Alam niyo naman Ong font side itong sizes this one right here our indent so we have increase and decrease So you've always thought na paano ba iyan i-move so before i usually move it like this ganyan tapos it doesn't work ' ba because Why is that number tapos i have to manually move everything like that Tapos i have to because I am a perfectionist so I have to make sure that that is on two tapos ito Here is that on one 8075 ganyan So it seems it grinds my gears when it is not aligned correctly so let's cont control Z it makes a difference especially when you're doing numbers and bullets Look so increase and then it automatically sets it to the next ano numerical value that you chose the next format that you chose so and t hen it yung heading one natin yung example heading 2 So this is heading 2 and we're going to make this 3 and 4 so therefore heading 3 and then this one heading So see the difference that it makes You can also see the difference outline by Google Docs this helps you in creating documents better understanding the outline of everything that you have written So In short when we structure the h tags into content we must make sure that all our h h1 h2 h3 he is Seo So what exactly is Seo It's search engine optimization and it doesn't need like an Einstein or a scholar to understand that you can instruct you can tell large language models that you can write this aligning with an Seo guideline or make it better with Seo It's like that So you don't really have to do a lot of understanding that I think I need to study Seo I need to study to you just have to study keywords and these keywords will help you into understanding how to generate prompts how to prompt engineer the content that you are making because if you don't have a goal then you don't know how to instruct or you won't know how to instruct your large language models So if you don't understand or a little bit what he is um it's still tricky you can always Go back to the video so the beauty of viy is that they have a YouTube so you can always go back and view this training on their YouTube So you have to like and follow their Facebook as well because they always have weekly trainings and the weekly trainings Dina has a certificate and those who dream of landing clients they are there to help you so hopefully this section right here in our understanding the structure of hs 'ba understanding the structure of H tags is something that we all understand very basic I know we are maunder because we're Filipinos of course we're Smart 'ba so next to that we have juicy juicy statistics that I will show you so I'm going to then ah presenter Vi you ganon hopefully see Ayan so y so did you know that by 2025 ai generated content is like 80% everything you see on social is expected media sa online sa everything all of these are generated or ai generated cont because going back to the point did I tell you don't have the luxury of time to really research to really read to really go through millions of information That's why the reason why we have this is for us to be able to understand na This is a tool we can use for us to make what we already have better that's how he is G That's how I see llm no because he won't work if you don't have an idea So how can it like generate something from nothing So you have to feed it that's how he is So by 2025 with like 6 months to go 'is it only 2 months to Christmas is that right? Yes the long Christmas is here Jose Marie Chan so by 2025 80% of the content you see they are ai generated and with that being said besides chat gpt What is the llm you are using like put it in the chat box or wherever you are like watching this What is it did you know that oh this is really nice This is a good seems like a good llm that I have been working or using gan we have ah seven to be precise we have seven lms to explore by this after So our first one actually not the first one but it is he the seven large language models really fit him for copywriting so we have lod those that nml Yes we have large language models that are called him Ay cla cla is Orange and black So you know what he is in his branding Orange and black then quite a bit what he is um It's quite expensive though but he has a Limit of 25 we're gna go deeper into that later he has easy access like Maggibigay ka lang ng prompt and then Wala na siyang paligoy-ligoy it understands it directly next ito Iyung my best friend that I feel in everything just email pati like message to clients or like help me understand this and that or help me research Gemini so Google's Gemini it used to be bd but now it's called Gemini so Gemini is something that seems at first how is his approach like that but Later on I understood how it works it generates photos too but the downside it isn't that good so next St we have Jasper so we have Meta ai so like the metaverse of Facebook is expanding so we have Meta ai we have it too best friend like i love this one if i have top three he is top two perplexity not only is the name so cool but the function is amazing The beauty of perplexity is different from other what ah lms because of char hindi pa I will get to that later and then piie so what is Pie in terms of personal so this is him I'm going to show I'm going to show you guys my whole what is he whole screen because you need to see the ah [Music] you need to see the whole site for for this to matter so ay This is claud this is the point that he is so beautiful it has the longest conversation memory the model that he is using for AI is proprietary proprietary Yeah I don't know I'm not an island So that's the model I don't know with all this models because I barely remember them buse I only remember claud so what is he He was made by anthropic and then more what is he more honest so this is his interface let's see if we can open it up because all claud is asking for when you enter it is that he will ask for a number so it is accessible in the Philippines this is so this is CL's interface very chic ang ganda niya he is still NBI ng Good afternoon so good afternoon to ganan din ako makausap ng mga llms Actually I say Good morning can you help me create an Em ganung I talk to them like a normal person so yeah Gan siya um It gives you attachment options for attachments ay and then it yung previous chats from yesterday see even in my presentation here I input the information because I'm trying to see or like I'm trying to kung Which one is better Gan so CL and when you start [Music] can you describe yourself Wala siyang ano um mic unlike Gemini see So it's very easy to copy and it's also very easy to Retry Bakit ko pinapikati to because I tell you not all of these large language models will allow you to Retry yung na- generated mo na So that's something very Uh different from each of the lms that we're going to work with So you've seen claud ' are we going to use claud Later on So what claud what makes Cloud different so I have three points that makes claud different clod is different because He focuses on helpfulness honesty and he's really natural in conversation see I Just ask the I Just ask clud if you describe yourself like that so also he has a very high memory compared to chat gpt that's 24,000 words clod has 1.5 150,000 words so longest conversation memory really and then not only that he has a free plan but that's why he's on a dollar It's expensive but it only helps makes you generate 25 messages a day So it seems like it's hard 25 just like that So that's something that we have to consider and next St if we have Cloud okay We also have Gemini or so let's open Gemini those of you who haven't seen Gemini this is how Gemini looks Hello Ha I have my full name when He has a full name because it's integrated with my Google so hello wet so Ah okay okay tol can just do that so that's what's so great about Gemini because see right here it's integrated with Google and for everyone who knows Google is the biggest company they have a search engine they have technology so everything you need seems to be known by g and then before when it was just beta it seemed like Everything is very easy like that but of course capitalism needs money there was a Gemini advance when it was just beta this This is so cool because like not many people know yet So we're already using it so it Hi girlly pop that's how I talk to Gemini because I feel like he's my best friend and of course it's Gemini season that's how it is for the Geminis there so happy birthday to you can you describe yourself so Hi girly pop can you describe yourself yes I'm Gemini your direct access to Google ai ' ba direct access talaga I can communicate and generate human like text and response so It seems okay This is what's different about him He has drafts and when you show the drafts or he has different options that you can generalize can you reintroduce yourself I don't like it can you reintroduce yourself see So it seems like her tone has changed So Hey there you can call me b a super cool ai assistant I can answer Like that How can I Be girly pop and assist you today ' ba she is a bad she is Gemini my god no wonder Google named you Gemini because you are like that So we're going to pin this girly here and understand the three points Why is she like that ah you can edit prompts it for example you see the pen tool right here edit text so I said I don't like it can you introduce yourself Can you talk like cardi B Or okay that's because cardy B has a different language Can you talk like cardi B ah see he said what it boo oh it's your girl Jem but you can call me GG o That's what he called himself GG o ' ba i a card So that's the thing if you know what you're doing you can instruct Gemini to do stuff 'ba So I instructed him and Gemini is very loyal to me and with that being said it's free I haven't tried Gemini advance because I know he's paid but this one It's free you can use it you can use it you can Leverage it and the best thing he has photos you can incorporate photos and then he has a mic this he has a mic that allows you to It's like he's just voice voice command your chats so that actually helps compare to clod and with that being said he has a deep Google integration because he's from Google So it seems a little deeper what he's talking about and compared to chat gpt this He said he feels more of a conversational partner because if I draw these people these people this lms they are mostly what um they have personality that's that's my visualization of them so on the next part we have Gemini this one Jasper is different or so guys meet Jasper Jasper is he claims to be the content powerhouse ay content writing powerhouse yung gamit niyang model Actually is open ai gpt 3 and gpt 4 so the amount is as big as the model for example different names but the models are the same please ignore My cat If You Can Hear her in the background she is just being dramatic you want to cremate his marketing revolutionized by ai this is what he wants um input so when you log in what Jasper is asking is very what he is very simple our internet is weak Okay let's continue with that So we've got Jasper and then so Jasper really helps in making sure that he is more what he is he has templates because so it's easier for us then he has what um delete he has bookmarks but Just like any other what um he needs information to understand what niche you are because he is marketing if you log in to hubspot on other platforms he will ask what you are doing because this helps them in understanding what the ah should they do so it's okay Tay company Ah okay so job level Gan marketing So this way Jasper is under what content to be made and then that's all the only downside to this is that you have to pay him So you have to like he has limits on how to use it I used Jasper before because he is under a company so more access like there is Leverage Don has privilege because the company is paying for you to make to make the content there because everyone sees it so my content library it's not very hard it's good when it comes to fact checking because so gayan I say you don't just make content You have to make sure that it is fact check and that is what Uh Jasper is doing as well he has a fact check k that pros that's it's just cons he really is expensive if like you're up for a business or you just want it free It seems like Jasper's next St is Meta ai it's an open license ai model so there's a lot of what they call it is Lama Lama metal Lama three so he has a lot of what he has a lot of options he has accurate for powerful next generation fastest and cheapest then he also has the smallest ones so open source chatbot and with that it seems very what he's just very simple he has On This side right here he has javascripts that you can replicate to that very easy because of what Lama for those who have shopify so those Ah he's not just for copywriting but those who need coding that's why they can also do chat gtt down to those of you who have TC, you want coding, you can ask for coding because they understand, so this is Metal Lama, before signing in, because he needs it. [Music] I'll reply because I have clients that I do shopify with. Then I don't understand liquids. I don't understand coding in headers like that. So it helps a lot as well and what is he like? It's different because it helps in what? Uh, excluding large tech competitors, he's more polished in coding, he's more polished in what? When talking to Meta, he's conversational, in a way, he seems to have pulled information from socials, like from networking sites, so he's open access. That's what's good. He has no limits on what he can access. It's not possible, it's not like chat gpt, you tell him, "Can you open this website?" then he says, " I'll tell chat gpt, I'm sorry, I cannot open those websites." Chat gpt has the same tendency as gpt 3, you tell him, "Can you pull information from?" this website Then he will tell you that ah sorry I can't do that So if he can't do that Who will we call ' because there are some or example um Gemini is the one we will order [Music] information from this site um let's see ah no matter what Oh okay r ROM link only so we try to just like that So can you pull information from this website so only limited lang talaga yung nabibigyan ng iba't ibang lms Depends on the prompt you give them so with that being said I think we still have three we already done with four so we still have three and I think it's already two and they said blessed and blen kanina now we are going to take a water break and we're going to ponder on the things that we learn according to Gemini ur ba sabi niya So We are going to ponder on things quick recap lang we have we understood about claud Gemini Meta ai and Jasper so this is the four we still have three and it Gets Better when we do So we are not done yet you can go take your um bathroom break you can get a water break di ba and as for myself I will get a water [Music] Yes Congrats to the winners Yes gash guys All right let's go back Thank you Thank you for the quick commercial break Do you know why we need a commercial break because this webinar is because if it wasn't you could see my eyelashes falling off so ba So The difficulty is after that I'll go to sleep Then blessy said that's great, no, our speaker Yes because I'll go to sleep after kaway-kaway, graveyard shifts, Night Shifts, irregular body clocks ' ba So for those who want to work, you should adjust your body clock [Music] because It's not just English that you need to polish, you also need to make sure that you don't fall asleep on your shift ' ba So again, just for the first time here Welcome to our webinar and those who cannot stick around that long This is available on YouTube by our Agency ' ba So it's available for those who would like to Uh rewatch and of course there's a certificate after the training so going back we already talked about the four out of s ' ba so we still have three we talked about claud we talked about Gemini Meta ai and then we talked about Jasper So this time we're going to talk about po so si po because it's good for trying different ai models So it's like in one body and there he is so I'm going to show you what po looks like what's the downside is still It's 0 a month but if you think about it you're paying for a lot of ai models for $ So compared to what ah if you pay for cla that's just one he has a lot of options he has gpt 4 d e doll E3 and many others So it allows you to even create your own custom Ch chat bot so he has what um you can earn money when you when every user who subscribes using your chat so the good thing about it is because it has multiple ai models then you're encouraged okay Okay I'll make a model of and ah It's like my ai model and I will call it this and that then if there are subscribers who like your model you get like $20 for everyone Who subscribes So this is a money making sort of what he has Revenue if you put your heart into it so it's for him what he's for gamers twitch his logo is for So I really like this one because it looks all fun official bots so many there's Andito na lahat there's Llama Lama from met there's CL so Andito na lahat but the downside Is You have to pay but the upside is andyan na lahat So you're paying for like hindi siya 3 in one coffee It's like million in one coffee and you're paying $220 so $20 is around 1,000 so yeah In order for you to be able to access all of this so there's still gpt 4 Turbo I don't know how fast he is so He has so many what he has so many options that you can access and then this create bot so Complete your Pro profile to I haven't competed with my profile I just used him because I didn't create my own bot because I have ADHD so when I get hyper fixated into creating something I forget that's the list I'm doing So don't touch those Focus Focus the goal ' ba So again guys This is po and it is a multi like multiple ai models in one you have options from gp 84 doll e to clo everything andyan na and it and it's not just that he has photo generators he has every ai you can think of wow follow us on discord parang ano talaga yung approach niya ah gamer ganon and next stop it our fave girly perplexity so ayan perplexity a so perplexity for Internet for Internet deep dives bakit gusto ko yung perplexity in a way that you can you can incorporate multiple links it is really focus on like retrieving internet connected searches yung parang i-verify mo sige um o I'm going to you use the same thing here so para ano sila even even ng Generation computer program design to respond to human language ' ba this is him This is his interface When you see he has search images search videos and generate image so the difference between Gemini and claud he doesn't have options to search videos like that and at the same time ah he has more on this So n he gives suggestions like when you search on Google and then It gives you options as well like This is just what you searched but there is connected information on the topic So he is like that for example um let's see what motivates you in life like that Wow what motivates me in life scrapbook questions like that positive impact wow I hope he has and the beauty to that he has sources IT IT IT links different Uh websites that are related to the question that you are asking so The beauty of per plexity because it really helps when you really do a deep dive when you're researching a book or information links that are so many. So I'll try it later because I had a question. I was looking through the questions and there was a question there that asked and it's possible in Bisaya dialect so coming from a Bisaya girly let's try Gemini later on. If she can speak Bisaya because she's a large language model with ' ba Google so let's try that. So we already have perplexity. She's cute. Her aesthetic. Let's give it up for pie. So pie is really more of personal. Very cute. It's so. It's more of emotional wellbeing. So she's not really a Uh really right content but more of a Friendly and engaging conversational experience. So why is she needed in copywriting? There's just copywriting that's specific to the niche. Her target is to persuade. But her brand tone is more on being a friend, being a counselor. So this really helps in Uh making sure that her response is really au um on brand on the lifestyle kind of au because she's like au um like your friend is just if Gemini is the CB Mon friend is P is he the shy type is he the shy type so Gan ganon sila i-d distinguish and then when it comes to What standard chat support p is really focus on advice also so it's practicing communic motivation and venting so para siyang ano free to free to use na ano support system ai ganun siya So this is a good copywriting tool for those na nasa nich ng wellbeing kasi meron siyang mga na na hindi giyambat ng ano ng ibang llm kasi yung ibang llm for example chat PT sabihan mo can you make an inspiration that's the word I hate the most that chat gpt use is the word elevate elevate your business elevate your lifestyle elevate when I see the word elevate on social media in captions I really feel My god is that chat gpt It's haunting me to my core then You have to understand that when you're creating content also You have to make sure that you have band words not bad words ha band words paano ba natin Where are we going to put band words b a n n e d because we have to make sure that the words that we are using are Seo incline so typ koo ha so we have to make sure that it is seo friendly and not repetitive that he has he has a list should be Band words band words such as elevate then adventurous then the verb that goes back and forth You know that ah ai is the one who did it so the moment that you see you know it like ah ai because we saw a social media post like discover the luxuries of life and and Gan then it seems like the beauty of it's all like Wow like a hotel giving It's giving luxury but restaurant So like ha I don't get It's giving luxury per restaurant he's like ha coffee shop that's not that luxurious ha Like It's really I'm sorry but sometimes It's really hard You have to make sure that the words that you're using are align with a brand that's what We are going to do with prompt Uh with prompt engineering when we generate prompts we have to make sure that we are aligning it with a brand voice so when it comes to Ano ai It's more than just llm we have ai powered tools we have ai assisted writing and ai generated content so when it comes to this one's very Fairly short so when it comes to Ano Ai power tools when it comes to Ai Generation platforms let me hide this one here what do we have What do we have tools that could really help such as keywords topics and tones ba we have to careful of tones not only llm is what we can ah order there we can use word lift and content bloss these tools can help copywriters with content creation Especially if the content you're doing is going back and forth so let's see what word lift looks like this is how he is word lif That's artificial intelligence you need to grow your traffic and see this is what his tagline is ai powered Seo tool that does the heavy lifting for you so he's good but still It's not really you can try it for free but Later on you will have to pay for it so what's so good about him is it automates Seo automatically you don't have to order him Hey Gemini can you make this more Seo friendly or Hey claud can you make this more Seo friendly No it is adding structured data and that's it The beautiful thing about word life is that it makes sure that there is organic traffic and of course for better user experience That's what's beautiful about word for content blossom, he's like this or This is super cute That's so his opening is different He has a word that I want to magnetically attract qualified prospects oh ' is it generated like your classmate's star that uses big words so he's like that magnetically attract qualified prospects wow the wrong answer but he's still a star G go lango that's how content blossom is so it's also search engine for content um marketing and he has a lot of things that you can explore on how ba So you can visit the site and be able to help with the content creation especially the problem there is if we have um a creators block that's really going to come in C ai because It helps you It helps you think of something like one word just what I have I'm thinking right now of sangyo okay that's just what I got then either I want to eat sangyup or how do you do sangyup so those kind of stuff those things really help in even if the content is repetitive you can maximize it to the fullest potential and all it needs like a tiny bit or a tiny part of your brain that you just give prompts to make it happen and then followed with ai power tools of course we now have large language models we now have content or copywriters ai copywriters we now have um content based on user input because of word lift and content blossom we have important important to recognize grammar and spell checkers my god we Pinoy of course We made sure that our grammar is perfect even if it's not So we are very knit we knit pick on grammar and it's very important also when you're writing so we have to make sure that we use grammatically I also have grammatically here um and then we have Pro writing a also So this helps in grammatically of course that's the people's favorite so pro writing aid helps in grammar checking and rephrase suggestion when I was in College what they use is skill bot to rephrase because It's what it's free basically free ' ba So you just can you rephrase this like that so it's also for writing aid helps in that so he has ah grammar integration and more because grammarly is Focus really on the grammar the structure PR writing aid helps you your writing become better like that but at the same time All of these software because they come with a free version but Later on if you want the add-ons You have to pay for it gann the reality of life That's how it is even though I found you llm that's free we're paying and we're paying in this economy Yes Yes we have to pay for everything there's nothing free so I'm just giving you leads on the things that you can explore Later on and if we have grammar and spell checkers we have plagarism detectors in our profs there in our teachers we need to Turn it in and qu because they help in identifying plagarism right So you need to I have it already So ​​why do you copy paste can you just can you not like try to rephrase it like that or try to make sure that the content you're doing is delivered in a way that there is input like that because you are Al you have everything at your fingertips So all you have to do is to make sure that the content you produce isn't duplicated isn't copy and paste so Turn it in helps in determining that it is plagiarized to so usually Turn it in used by students ' ba ah used by teachers to know who is doing the work of students so It's very It's scary ' ba and at the same time we need to know that we can really Leverage AI in our studies if there is a student who wants to do it also this can really help you in writing but don't just copy paste input of ideas Gan so It helps in it also check for plagarism and check for AI So if we have that we also have that here Seo is coming in so copywriting is really his best friend because AI Driven research tools for Seo specialists there or for those who want to become Seo specialists, make Sem Rush your best friend because this is the Uh keyword that you can integrate into your headlines in your h1 in your h2 para it is more ah it shows up more on the radar of your audience of your target audience and then we also have arts Ayan so the are they work almost the same but of course they Leverage on making sure that your website or your socials or your article get more traffic because when we write when we write for what um we make sure that someone reads it and we when we make sure that someone reads it we make sure that it's saying the right words also so that's what semrush and It helps you create a content that is in line with the trend the most um search keywords relevant to what you are doing content or article like for those who are quite old there is before all of this we have as answer the public so answer the public before when it was free also he has a circle of different questions of those that people search for in different search engines Google Safari Microsoft mozilla whatever opera then they compile it and then the point donon is You answer the question you answer the question Circle and then That's your content because you're giving them value you're answering their problem so he is like that and semrush and rfs helps in doing so as well because they help you with before full question now it's just keywords keywords people are looking for for example um best mop best mop in the Philippines Um what else if We're Looking for best sushi place or keywords like that those really help in leveraging or making your feeling ko if you count How many times I say the word leveraging this afternoon I don't know any other word maghachat ako sa Google ng any other word ng leveraging kasi ko feeling yun na lang yung ano kung si chat gbt may elevate ako may leveraging I don't know that's my word of the day So that's it we have l Ms and we have ai powered tool so overall ito pikiny na kayo ng tools how do me how do you make use of it ' ba So you have to understand that there is a limitation so ai is Actually like limited siya sa kung anong ffe mo sa kanya So kung anong Nasa internet it lacks human touch so when you are making content you can just input the data and like like leave it be but truth be told if he doesn't have a human touch It's me par siyang ha i don't understand like I don't connect with the content that you're writing so we are going to buckle up We're going on a trip So we're going on a trip in our favorite rocket chip gann we're going to do a prompt engineering activity and by that I mean us I mean myself because ah you can't comment 'ba So you can just do this or let's try to do it together so Oh he's just really basic basic basic prom creation so the objective of what we are going to do is to create simple proms for different copywriting scenarios the most simple really is product description so o ecofriendly bottle o ecofriendly water bottle shoutout SAO FL charol ano eco-friendly bottle so write the product description for eco-friendly water bottle right down your prompt and you ai tool to generate the description generate content for clarity persuasiveness and completeness so I already gave you the prompt 'ba I already gave you the the guideline how do we do that Punta tayo kay clon This Is Where the copy pasting comes so let's go to Claude help help me create a good copy writing ad for my product So that's the First thing I want to be able to feed it like one message only every information because Ness with my friends it's like all one liners this one I want to be able to make sure he got all the product is you really cover the What where who how because he needs to know all the information and then this so when you said when you're talking to claw you said you are launching So his perspective is i me I am lch So you are launching an ech frendly model so it's written in first person so we are going to his prompt is write a product description highlight key features and customers should buy so that So what else are there other things that we should put in remember going back to Um our first part we have to be able to persuade people right and with that And why customers should buy it let's just say our product is inspired by Beanie so It's very girly that just because that's the first thing that pop into my head ah be maloy Gon Oh so it's the first thing that pop into my head so the business or the brand voice Sorry the brand voice should be warm inviting yet Sassy and friendly so important because when you order llm is they know what perspective They're writing from if they are writing from the first ah first person perspective third person important because you don't want to go in and then have to redo everything ' ba So o and Oh there oh there oh it didn't take 1 minute we're going to meet your new hydration soulmate the green zip echo bottle wow He gave a name not MOA gave a name so ' ba you get this is clone he has five points he didn't tell me to put five points but he has five points and then green when your thir not the planet's future that's what he said So it made it ba So this is we have an introduction we have a little information there are points so and then This is our call to action so let's try let's say I don't want to be mean ha I'm going to be mean I don't like it I'll say I don't like it can you revise this please and then like you'll say Oh I like this part but it seems I need it to be more fun so ' ba kanina hindi warm inviting yet Sassy and friendly so I don't like it can you revise this please and make it more creative so ganon make it more creative then you want a good call to action so say like in the back of your head want to call to action pit a call to action your Thirst ganon so say make a stronger call to action to persuade the customers to buy Okay then because Ai is an obedient child he doesn't say I don't want to follow you it automatically follows you and then it's done Ayon so or he click to revolutionize your hydration game ' ba meron dito kasi sa taas Wala siyang ano call to action siya may tagline pero siyang ano call to action ' ba and then with that he has something he has a difference in his tone So here meet your new ito more friendly creative Hey there water Warrior that's what he said So what exactly is Warrior used for eco, right eco Warriors that's what so let's see what our best friend Gemini will do with this information so I'm just going to create a new prom because we'll come back We'll come back to that conversation later because I'm going to do something about who tripped Jamini or the others or why it disappeared it's just what I don't like about Gemini He doesn't have emojis because let's see if the llm you're going to use is different because they have emojis in-in with their points it's not there so he's one of those One of his downsides is you have to manually put it in So it feels porch and powerless wow hydrate we feel you Boo so he has that attack and then we're still going to do the same thing that we did let's say we don't like that ugly so Okay thirsty for change H2O That's a good tagline I love this h2 Oh yeah water bottle so ' ba see that It gives you an idea the tagline the witty that seems oh so beautiful then it it connects to the Generation The Voice The audience that you're talking to and with that he also has points because these points are' It helps you like break down the things that you're going to Market people and call to action add to card and become a legend This is also the word I don't like that Gemini Legend always uses my god chat gpt elevate Gemini Legend really goes back and forth Legend I don't know what he's talking about Why do you want it So next You have to make sure that it makes sense to so let's see Um gemina is what we used so let's try playground Okay playground is what I used through po so copy now again ' and then we will order the po or image to be generated he will show it every everybody generates not everybody Gemini also generates an image but the downside to that you cannot read the words hindi yun yung hindi makahu ng ai because the words in Like for example if you're going to let it make an infographic hindi nio yun mage-gets hindi ito yung luampahan So that's the downside to it copywriting and add let's see new chat [Music] and ch let's go um Yes Dolly is the oldest to oldest ah subscriber Okay she is the oldest Dolly is one of the oldest models of lms that before chat chpt was chat chpt free this is like Wally in a sense So what is it that has no subscribers ata thank you subscriber O wow hydr hug oh the name she gave Hydra hug then What sets Hydra hug apart Why choose hydr hug and then order now Wow more more Iyung call niya order now and get a free cleaning brush A Lifetime warranty and a clear conscience That's a good call to action if I buy it That's a good call to action see it's giving you ideas It's giving Yes ' ba so let's try o naman yung pambato ko sa buhay Hwag mo ako pahiha perplexity Oh okay So um ay ay hindi pa natin na-try yung I don't like it ita-try siya kung how they would respond meron siyang ano ah iniban niya yung the water bottle that's about to change your life and the planets the call to action with a more creative tone don't miss out order now and experience the perfect blend of style functionality and eco friendliness wow That's his action so It's very different merang It gives you options options options options here we are so we won't try pie buse We are going to try Something Else because someone messaged What do I think about copilot copilot is Okay but sometimes you just forgets it forget It's there Because we're all using Chrome because and when we're using Chrome the fastest thing that we can access is Gemini or gpt chat gpt or perplexity because copilot is more of Microsoft Bing ba So you should use search engine is Bing per It's really good as well so ito introducing the ech frendly Bottle that's Got Your Back and the planet So there is a similarity to and the planets part but he said Hello fellow earthlings We are not Aliens okays ko and then order now and receive a free carrying strap and a lifetime warranty of your Hydra hog bottom that's what he said okay let's say that we don't like what he did because That Way You can really Leverage and see Like for example in the points Hey, Gemini said some good points but I don't like his call to action but perplexity's call to action is nice It seems like that so It it really helps in limited time offer what he said It's the same order now and start hydrating with a clear conscience Wow I feel like they both talked but Yeah there's a tendency that there's when you input the same prom you get the same thing from these a if you change it up a bit always always remember to include verbs the adjectives titles Parang ganon for example like this ah I'll tell him to act as a hook writer hook writer copywriter ka pero hook yung main Focus mo act as a hook writer and give me 10 taglines for this campaign yun yan sasabihan ko kasi I like the tagline but it could have been better sasbi Ayan nagenari na siya ng ano ng taglines tapos sometimes rin ag medyo naano naano kasi palabin- balik yung mga mga sasabihan ko generate 50 generate 50 answers to this Question kasi naano Ako naano lang yung thought and you know why palabin-balik lang yung thought because they don't think like us ' ba So you have to feed the ai information for it to give you information So that's what prompt engineering is for you have to understand you have to understand Your purpose your Focus your really the tone you want IUD you want creative friendly you want luxurious you want sxy gann because you what you invision is what it will give you because it will understand your every command as long as you know how to prompt engineer also He should know also for example this is perle Gemini naman it this is what we will say that it's to lw make it 100 words 100 characters like that because let's say Twitter on Twitter we will post 100 characters only that's all so so high it this is what he is and then this is 100 characters only tapos hindi ko pa yan suka Me Like I usually talk to it like that like me I don't like this give me 15 more w parang pinag-utusan lang give me 15 more pushups Not so ganon ganon ako makipag-usap sa kanya like ngan like let give me 15 More No ah hindi niya na understand ' ba What is 15 more so ito May 15 more option [Music] for the output see at First hindi niya nan 15 more so I will add 15 more characters So how do you fix that you give it elaborate directions 15 more options for the up because he understood Okay it's 15 that's it It's because basically I'm laughing now because talking to you all and may I understand that having to work with lms is having to improve on communication So if your love language is not words of affirmation you're not communicative My God You're G to have a hard time that's really the reality now a good person in the audience Ask what do I think about coil ito i open the girly up and then we're going to ask the girly the same thing that we asked The copilot is beautiful but I disabled him from my windows because I don't really like feel the need to use it sometimes because he's like that he takes so long to type like It's annoying It's annoying because when you're being used to it earlier It's barely a second now is isolated like he's like what he's isolating everything then my lunch break is over my not finished so gets New York there's efficiency in the work that we have to do and copilot is just not it for me for the fact that it's so slow and Sometimes I do understand that chat gpt gets so slow that's why I just leave him when they all guest compared to this one that he typed tos he kept me waiting okay okay so moving forward this is the recap again for our seven Uh large language models claud Gemini Jasper Meta ai po perplexity pi and then I showed you copilot as well so this is the large language models that we really have when it comes to copywriting and not just the large language models do we have tools grammarly Turn it in These are the things that we have to make sure that we also have access to because the llms still make mistakes in grammar so you need to check they have something there disclaimer below You have to fact check every so Keep in mind the power of ai and human collaboration when you say ai because people automatically think that it's a robot it's But it's not there to replace you It is there to work with you It is your ai assistant it makes your job a whole lot easier it doesn't hinder you it makes you like Fast Track everything categorize everything organize everything so I have a like a one point message when it comes to like the power of human collaboration you really need to shift your mindset shift the mindset that is I don't want to be good because I don't know that's why you're here at the training so that these other people might know little to none about ais And we're here to help you we're here to educate you to show you that copywriting isn't really something to be scared of so in your next job interview in your next application Pag HR asked you when your employer asked you can you do copywriting like Yes of course I can with 100% you can with the Leverage of ai you really can land a job especially in copywriting Uh not just in copywriting many more because lms really help us to generate a lot of stuff So make sure because when you shift your mindset you also help in brainstorming because Like I said me now the point is if you don't feed ai to llm it will not understand your commands So you must make sure that there is a collaboration between your brain and their intelligence that's because your brain is still Supreme among other things' ba So It also helps in streamlining different or organizing thoughts for example you really have a hard time organizing points but because of ai It helps these are my ideas can you help me organize them so It helps you create outlines gives you input that and number two of course ensuring quality control Gang I said fact checking and accuracy Why is he important because the spread of misinformation on social media? So it is necessary when we do copywriting we are up to date with the information we are 100% accurate human judgment for nuance s stress I and everyone Who do this we stress that ai cannot replicate the human touch the human emotion the tone especially cultural sensitivity so in the future if you work because This is a big niche ha if you work with health care professionals mental health professionals the wellness coaches of the lifestyle of well-being it is important to stand their local language the words they use within the community the words that are used in the niche because these words cannot be replicated by so you have to read you have to place and make sure that it fits the brand also moving to my next point editing and refinement so it really needs to be polished for quality control You know that it's perfect you have a tool for know that there's a client before that I realized that there's nothing I cannot understand because I just have to ask Google like if there's a word I don't understand like What do this mean like Hey Google what does this mean What does this word mean like What is that like how especially like when we troubleshoot software kajabi is a pain in the ass then when I have to Trouble shoot or Zoom like as ba Why does Zoom have an AI Companion but Ba't auditioning making with AI So what do you need you need an testing analytics because You have to make sure that the hooks that you are working with those hooks oh the hook is beautiful because it seems a lot catchy to me but it's not catchy at all so you have to keep that in mind and then of course we have to stay ahead of the curve everyday there is a like trend on any social media especially because of Elen Musk ' ba So we have to make sure that we learn we constantly Close the gap between the Trends and we makeing conscious effort to learn all of this even if you don't want it even if BL your head off It's something that is really useful before I really don't like what project management is the systems in the back end the ones that connect this if I do this then this is it Is it like if I do this if I click there's G I'm not a logical person I'm a graphic designer for God's sake and I'm a visual person So it hurts my brain and like it hurts me in my miaow miaow that's the meme of a crying cat that's what I felt when I was overwhelmed and ai helps me and understanding because It helps me build a system like you break it down to the simplest form like That's why I love them I don't want them to disappear my most important thing in the hierarchy of needs is wifi Even if there's no water as long as there's wifi charot ' ba So a quick recap before we are all done is that in this lesson we learned about ai copywriting tools the seven lms plus one copilot we learn about benefits of course so many benefits and the main benefit that It gives you is that you can a job you can find a client you can land a job or If you'd like you can start making your own blogs you can start making your own content to get you notice and start making your digital marketing business start up gon It's really a Leverage the a tool If I say Leverage One More Time I'm going to lose my mind it is a tool that can really help us so he has limitations of course because he has subscriptions there's like what can he do so we have to we have to use other tools as well to bridge that gap if not of course if he's not in ah in the budget we can always find ways That if he's not in the budget search on Google if he's not in the budget like how do like budget efficient then comparing everything so also ethical concerns fact checking really That's my number one I I I hope and I pray that You Found like when you find articles on Social Media you fact check first because that's the important thing you should all Keep in mind and of course start experiment experimenting my god by the time we get off This call you explore this copy ai copywriting tools you must use them responsively and of course maybe in the future but the end of this year there's still a lot there's a new app there's a new discovery because I learned that we are always exploring and experimenting every single day so the moment na we are talking our scientists our itss our system specialist all of them are discovering new things on how to bridge the gap between problems and solutions So that's something that we really have to hop on a trend na if you're going to be a va it's an essential skill the learning the unlearning and the relearning those are things that my god have kept me sane through my six years it's like I've done so many mistakes It's not right so it's different now there are things that we really really have to cope up with so Just Before I Go I have a question Don na na pwede ba basaya dialect so let's go back to Gemini Ah wala lang it's Just Like Before I Go before go dadamay ko kayong lahat So um chat Mar Hi Gemini Can you speak baya I already did it for you ha sabi niya Okay can hindi siya I cannot speak Bes fluently fluently Wikipedia CEO language I can access is there anything specific youd like to know about or Would you like me to translate something for you translate natin Can you translate this I am having a hard ganon let's see I'm having a hard time Loving You Wow that's the first that popped into my head let's see kung ano ba yung Bisaya niya Wow it's almost always correct you can having a I'm loving you to Bisaya Here are two options depending on the new sance you want to convey wow formal kung formal ka naglisod ko pag hiong man mo I'm struggling to love you Ah ah struggling pala yun hindi pala having a heart time informal nahatkol ko gigmahagon ka you ' ba So then again here you go kung sino man who asked earlier about Bisaya dialect I don't know how other language Uh Gemini speaks Gemini really my favorite because she can access her she's my She's My Girl So that's um that's it for Today this is your girly I know Gemini calls me maret but you can call me M and if ever You have the time you can connect with me through socials and I like to grow my N network also so so thank you so much for the time and I enjoyed like I want to sleep after but I'm still very happy so thank you thank you Yes so very ener energetic kahit Patulog na yung ano yung oras ' ba ang taas pa din so Enjoy na enjoy siya Thank you so much Miss M All right so questions ah for those who haven't probably answered Ma'am or Miss M just message her So what's your social um account to follow them It's Maui Maui Dalagan yes and Yeah you could see it Yeah you could see it because purple yung ano yung yung T purple na star o purple naung Ano profile Pig Okay so guys the link for the free ah certificate which is that and we will base so for those who can't fill out the form just send a screenshot that you are here you attended the copywriting webinar send it to our Facebook page send your full name and your email address for us to send it right after the webinar Okay so blessy for our social platforms Yes guys so before we end please like and follow us on our media so that you are updated with all the free webinars like this these days guys there is no more free Nothing is free guys just for now so please like and follow us subscribe to our YouTube channel to our email so that you are updated with all the free hiring here job opportunities here in the Philippines and I am taking this opportunity guys to give Ma'am Maui a lot of applause and hearts Come on guys the knowledge is great and the learning is really great Ma'am we are so full ma'am even me I can use that in our captions captions Yes true ma'am wait just shoutout to danzen Andoy Please send your GCash number for that prize you got earlier okay so that's a lot of hearts and what a clap clap for Miss M Okay so guys let's take a picture first hands up to those who want to join us in taking a picture souvenir So that's it [Music] [Music] k y