What Is Copywriting? (Tutorial For Beginners)

Key Takeaways

so what is copywriting and why is everybody talking about it teams and teams of hundreds of copywriters copywriters among some of the highest paid people in the world like I heard about copywriting I heard about your direct mail all marketing all these kind of things is the ability to persuade people to take an action with the written word all the texts on Apple's website that's copyright all the marketing emails in your inbox that's copywriting too even in Instagram caption that tries to persuade you to go and download a free resource in somebody's bio well that's copywriting as well and a freelance copywriter is a very lucrative position that people can make six figures from by just providing some copy every single day now of course the big question is well how is that even possible why would somebody be willing to pay you so much money just to write some words and of course I understand the question because I was in your position too at one point you see I started out as just a carpenter working a job and at night I would go and work at a security guard and also I worked in the military for a little bit so needless to say all I really did with my life was cheap labor until I stumbled upon copywriting and while I used to make 10 to 15 bucks an hour doing a back-breaking labor as a carpenter I now make over 10K a month with copyright and a big example that really helped me understand the concept was this let's say you find a company that sells a high ticket package at two thousand dollars and they have what's called an email list which basically means a whole list of emails that you can send emails to and get them to do a specific action well you send out one email and not one email makes two sales which of course is four thousand dollars you do this 15 times a month and what are you left with well on average you'll be left with sixty thousand dollars every month and it's not unreasonable for you to ask for a 10 commission so a 10 commission off of Sixteen thousand is six thousand dollars every single month you find yourself two clients like that and now for 30 emails a month you're making twelve thousand dollars every single month now before I show you how to become a copywriter step by step I first want to tell you one more thing that will really tie it all together and make it all make sense to you because in reality everything that you ever bought or spent money on even every single YouTube video you've ever watched has some form of copywriting in it that's persuaded you to either buy something or watch something every single advertisement you see even when you've seen a YouTube video and you see the title and thumbnail that's kind of like copywriting and this is why copywriters make so much money and that's because copywriting really is responsible for a huge portion of the economy in fact it's an over trillion dollar industry and the best part is that almost nobody has heard about it I mean go up to one of your parents or one of your friends and ask them what copywriting is and they're probably gonna tell you well it has something to do with copyright law doesn't it and on the other hand all you really hear about is Drop Shipping or day trading or Amazon FBA I mean all these other ways to make money online are super mainstream and pretty much everybody already knows about them but copywriting is something that almost nobody knows about is a multi-trillion dollar industry so there is a lot of opportunity if you're looking to get started but if you're still a little bit skeptical don't worry because I definitely understand like I said I was in your shoes at once but one thing that really made it real for me was hearing about other people's stories and also learning exactly how to do it and how it all works together so if you're still on the fence about copywriting and you're not really sure where to start go ahead and click the video on screen now to watch my full free course on YouTube that's about two and a half hours I'm gonna break it all down for you and also give you some examples of people who have done it in the past that's it for now and I'll see you guys on the next one