What are Rich Snippets | Schema Markup | Structured Data | SEO Tutorial | SEO Course | Seven Boats

Key Takeaways

welcome to 7 words academy right now we will discuss about what is called resnipping now if we search in google.com so we see here if we search with chicken biryani recipe and we see here with the thumb image along with the rating the yellow star and you can see the 29 volts and you can see the time of making this recipe so this is this additional information is called the re-snippet and it would help you to increase the click-through rate or ctr because whenever you see such kind of image and yellow star you'd be provoked to click on this rather uh this type of search snippet would look better than the other type of blanks not stupids so this is called the re-snippet now the question is how to add this re-snippet to our website now there are two ways first of all if you are using a wordpress website or if you are using not using a wordpress website there is a tool that google developer tool that they are helping with some kind of source code to put it on your page so we search in google with google rich snippets and we would see this so we'd see this one so we click on this now you see here so these are the type of things for which you can put the recent weight this product recipe review event and software application so let us take example with recipe we click on recipe and you would see the sample code here so you did not look into these things we would go to this part examples now you see the three type of coding platform over there one is called json this second one is called micro data and third one is called rdfa any one of them will work so we would recommend that you take microdata or json so we take the sample code of microdata here now you see the code color is in different color and you see this is the text one so you just change it to your own uh recipe like here it is written grandma's holiday apple pie so you write it like xyz holiday or chicken biryani recipe and it's reviewed by somebody say xyz and you change the date you change the review description you change the number of stars you change the total number of reviews reviews so we can you can copy this code so what we can do we would copy this code and we would go to the wordpress backend and we would select add new page and we put the content over here whatever content you want to write whatever title you want to write say we keep the title with say reach snip like this and we put the code the code you must put in the text format in text format you paste it over here and you check in visual you change it so you change it with your own like you can change it with your own so you change it with so sudhir vijjit is chicken biryani recipe so you change it you then publish it now what will happen you have you can check it with google re-snippet checker you search here with google rich snippet tool and we will see this this google raise snippet tool restricted is also called the structured data because you can see the reviews the reading the thumb image in a very structured format so it is also called the structured data now you click on this fetch url and you go to this page and you see this page has been published we go to view page and we click on this so we copy this url and we paste it over here so we paste it over here and we click on fetch and validate now we can see the structured data that is showing here this is entry title with snippet so we can see here so we can something is wrong here we again go to this wrist snippet micro data we click on click to copy we go here and go to the text format we select it we delete it we again paste it we update it and now we check it here so well fair enough we see here again we will do the fetch invalidate so you see the recipe one here it's showing all good that means it is the receipt of a recipe and google is fetching is all good now it it depends on google uh that how many days google will take to show up this in a structured format in a snippet format in scrp so normally we say it takes around 15 to 90 days to show your snippet in google search engine vessel page so it completely depends on google so what you can maximum do you can put it in a structured format in a recent format here in your page now if we change it from here in the text mode we change it with say there was chicken biryani recipe and we updated and again if we check it over here so you can see the change would be reflected now if you see here if you click on recipe you can see it's written as grandma's holiday apple pie and then it's the url then the date published and everything else this is the prescription now we can again fetch and validate it we can see it like it's showing here the recipe now you can see the name has been changed today was chicken biryani recipe so this is called the recipe so this way we can put it in wordpress website if it is not in wordpress then your developer they should hard coded into the page where they want to show it and if you see this page you can see this in this way this is the format this way this will be shown here and in search result will be shown as like this and there is another alternate way out so if you see here in the plugin sections if you go to add new and if you search with rich reviews so the reach reviews wordpress plugin is a good plugin for gray snippets so you search with rich reviews you enter it and you'd get the rich reviews plugin over here it's already installed in your site so you see rich reviews it's already installed now how you can check it you click on any of the pages and you go at the bottom of the page so any complete page we can click so benefits of yoga classes we click on this now you can see over here if you go to the bottom of the page so you go here configure snippet you can see select what is this post is about is item review event people product recipe so if you click on recipe you'd get a form here so you have to put the recipe name time required and the recipe photo cook time and total time and then if you upload the recipe photo and if you publish it so you don't have to code anything automatically it would come over here so if i fill it up here recipe name say papers obviously your content should be matching with this just for example purpose we are using this so there was say wage recipe we put time required two hours so 2h 30 m so recipe photo we can upload the photo from the media library we can take up the photo here for example purpose we can take any photo like as of now just this photo we put this here and if we publish this now we have to check it with the google christmas ticket tool so this is the page we can see here so this is the page so we copy it and then we click here and if we see fetch and validate let's see how these things will come here so you can see the recipe but there are three errors so there is no rating there is no count and fail to normalize the rating value that means this plugin is not that way good working here so you have to select some other plugins so that it would give you the better result over here so you should not have you should not get any errors over here so that means this reach reviews plugin is not working well here so we can change that so what we can do we can search with plugins add new and we can search with the reach snippet so we can get some other snippets plugins so that that way you have to check it over here so reach snippets if we search here so you'd get other plugins so in that way you have to check it google recipe snippets you can see the recipe snippets then all in one schema or what you distribute it's a very good rating 30 000 plus active installs so you can install it you can also check it whether it is giving you the perfect result or not without any error so this is the process of doing the re-snippet and there is another thing from google webmaster tool what you can check you can check whether it is giving the better rest snippets thing or not so for example from here you can see the structure data in google webmaster tool you click on structured data you can see whether these reviews are opening so you can see that website this is organization this is local business say for example if we check it with seven more websites so we can see what are the structure data errors and what is coming perfectly fine so you can see these are the different structured data even you can see the reviews so these are perfectly fine no errors are there so from google premise tool also you can check whether your structured data is appearing fine or not and if there is any error you have to discuss with your developer so that they can fix it so if you click on this errors you can see what are the errors there what are the missing data so you can see the missing author and missing updated these two things are missed uh from this entry so you have to fix it up so in this way you can check whether your restricted is coming fine or not thank you