UX/UI Design Fundamentals: Usability and Visual Principles

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UX/UI Design Fundamentals: Usability and Visual Principles

Coursera · Intermediate ·🖌️ UI/UX Design ·1mo ago
The user interface (UI) design market is growing fast, driven by the increasing demand for digital products that prioritize user experience (UX) (Global Growth Insights). This course offers an in-depth exploration of UX/UI fundamentals, design thinking, user-centered methodologies, interaction principles, and the strategic use of UX animations, enabling learners to craft seamless, visually engaging, and highly functional digital experiences. During the course, you’ll look at key aspects of UX/UI design, how to conduct heuristic evaluations to identify and fix usability issues and use user journey mapping to understand and optimize user flows. You’ll explore A/B testing techniques that help you make data-driven design decisions. Plus, you’ll dive into microinteraction design to create engaging user interactions and learn to build responsive user interfaces that ensures consistency across different devices. Using industry-leading tools like Miro and Figma, you’ll apply your skills through hands-on labs, real-world design challenges, and usability testing frameworks. Then, you’ll complete a project designing a fully interactive UX/UI prototype for a health and fitness app, conduct usability testing, gather feedback, and refine your design to create a polished product, perfect for your portfolio!  If you’re keen to kickstart your UX/UI career with the core UI/UX skills employers are looking for, enroll today!
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