Unlock GA4 Insights

Unlock GA4 Insights: Custom Events & Campaign ROI is an intermediate course designed for marketers and analysts who want to move beyond surface-level metrics and measure what truly matters. Standard analytics can tell you who visits your site, but this course teaches you how to track the specific actions they take, like watching a video or submitting a form, and connect those actions directly to your marketing spend. Using Google Tag Manager and GA4, you will learn to configure, validate, and track custom events that align with your business goals. The course focuses on practical application,…