TikTok as a Search Engine in 2026: What You Need to Know
New 2026 data from Adobe shows 49% of consumers now use TikTok to find information, including 65% of Gen Z, 55% of millennials, 40% of Gen X, and 12% of boomers.
TikTok influencer marketing and affiliate strategies are on the rise.
If you’re not using TikTok to reach your audience, you’re missing out on half the market.
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