The SECRET to Better Ads? Creative Logic!

Mau, with Skindion, is excited about new features such as incremental attribution and value conversions, which his company has never implemented. His tip for improvement is to "study creative", focusing on: The logic of how a creative works. Understanding the hooks, the storytelling, and the calls to action (CTAs), which are "really important". Creating ads in three formats: awareness, consideration, and conversion. Mau concluded by stating that understanding creative is very beneficial.