The Power of AI & Segmentation in Marketing (with Cory Munchbach, CEO at BlueConic)

DataCamp · Advanced ·📰 AI News & Updates ·2y ago
Cory Munchbach has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Prior to BluConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. In the episode, Richie and Cory cover successful marketing strategies and their use of data, the types of data used in marketing, how data is leveraged during different stages of the customer life cycle, the impact of privacy laws on data collection and marketing strategies, tips on how to use customer data while protecting privacy and adhering to regulations, the importance of data skills in marketing, the future of marketing analytics and much more. Find DataFramed on DataCamp https://www.datacamp.com/podcast and on your preferred podcast streaming platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/dataframed/id1336150688 Spotify: https://open.spotify.com/show/02yJXEJAJiQ0Vm2AO9Xj6X?si=d08431f59edc4ccd Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZGF0YWZyYW1lZC8
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