The New Lead Gen Funnel: CRO, SEO and AI Search

Let’s walk through how the lead generation funnel has changed and what still works when buyers do their research in Google and in AI tools. This is a “then vs. now” perspective on B2B lead generation. I’m using a simple whiteboard walkthrough to make it visual and practical. If you’re responsible for marketing results and you’re wondering why content traffic and clickthrough rates feel different lately, this will help you make sense of it. We connect the dots between conversion rate optimization, SEO, and AI search so you can focus on the parts of the funnel that still produce real leads. …