The Covid News Agenda & What it Means for the Future of Digital PR [MozCon 2021] — Shannon McGuirk

𝗧𝗶𝘁𝗹𝗲: The Covid News Agenda & What it Means for the Future of Digital PR [MozCon 2021] — Shannon McGuirk 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: For the past 18 months, Shannon’s mindset has been firmly set in "survival mode" due to the trials and tribulations that the global pandemic has brought forward. She will be opening up about her learnings, sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for clients on a hairpin, whilst navigating an oversaturated news agenda at the same time as being under pressure from clients around return on their investment. Using her "survival mode" experiences, she’ll share clear tactics setting the standard on how to future-proof your digital PR and link building. These tactics will show you how to adapt to the ever-changing news landscape and how to improve your processes from ideation through to outreach. 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗦𝗵𝗮𝗻𝗻𝗼𝗻 𝗠𝗰𝗚𝘂𝗶𝗿𝗸 👉 Whiteboard Friday Episodes by Shannon McGuirk https://mz.cm/3NoXa6H https://mz.cm/3Pbf9ie https://mz.cm/3N8XwNk 👉 MozCon talks by Shannon McGuirk https://mz.cm/3NoX9j9 https://mz.cm/3Pbgx4r https://mz.cm/2FEwQW8 𝗠𝗼𝗿𝗲 𝗼𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 𝗮𝗻𝗱 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 How to Use Digital PR to Improve E-E-A-T Signals https://mz.cm/3Nthwfc Study: Which Link Metric Correlates Closest to Organic Visibility? https://mz.cm/3NRGGm5 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝗠𝗼𝘇𝗖𝗼𝗻 https://mz.cm/3NgZX1N 𝗙𝗼𝗹𝗹𝗼𝘄 𝗦𝗵𝗮𝗻𝗻𝗼𝗻 LinkedIn https://mz.cm/3NoX9zF Twitter https://mz.cm/3NoXand 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢 Instagram https://mz.cm/43FHLnC Twitter https://mz.cm/3CgyuXK LinkedIn https://mz.cm/3oOnqxJ