The Best Tool to Use for Answer Engine Optimization

*Start a free trial of HubSpot's new AEO tool:* https://clickhubspot.com/fn1j Here’s how I use HubSpot AEO to improve brand visibility in AI search This shows a simple way to use HubSpot AEO, or answer engine optimization, to see how a brand shows up in tools like ChatGPT, Gemini, and Perplexity. It covers how AI search is changing and why more buyers now rely on AI for research and decisions. AEO focuses on brand mentions, citations, sentiment, and share of voice instead of just clicks and rankings. This helps track how often a brand appears in AI answers and how it is described. Inside HubSpot AEO, it’s easy to check brand visibility, review sentiment, and compare against competitors. Prompt tracking helps focus on real buyer questions across the full journey, from learning to buying. The recommendations section gives clear steps to improve, like updating content, building authority, and growing presence across AI platforms. This is a simple way to measure AI visibility, understand performance, and take action to improve how a brand shows up in AI search.