The AI Impact on Website Traffic (it’s not what they’re telling you)

AI and search are on a collision course. Actually, they’re already colliding on a slow motion disruption to digital marketing. It’s a huge topic among SEOs and content marketers. These are some of the biggest topics in all of digital marketing: 🔹How is AI impacting organic search traffic? 🔹How can SEOs adapt to Google’s AI Overviews? 🔹What is the business impact from lower clickthrough rates? In this video, we’ll take a data-driven approach to these questions. We’ll start by acknowledging the decline in clickthrough rates and traffic. Then we’ll show precisely why this is happening and trace is back to the origins, which started long before AI came along. Then we’ll separate the two types of organic traffic: information intent and commercial intent. And using GA4, we’ll measure search traffic (and the impact of AI overviews and other SERP features) from both of these types of searches. You’ll soon discover that the impact of AI on search results isn’t mostly to those key pages that attract high-intent, high-value visitors. It’s mostly to blog posts and content marketing that attract low-intent visitors who were really just looking for an answer. These visitors never really want to visit a website anyway, your website or any other… Question for future SEOs and keyword researchers… Does this keyphrase have “visit website intent?” 0:33 The data: How do AI Overviews affect organic clickthrough rates 1:06 Changes to search results pages (SERPs) over time 2:40 Which phrases are impacted by AI and SERP changes? 4:40 How to use your own GA4 data to see traffic and conversion rates for the two kinds of pages If you’re looking to make your website and brand visible when people ask AI for answers and recommendations, this article has recommendations for you… https://www.orbitmedia.com/blog/ai-seo-how-to-get-ai-mentions/?utm_source=youtube&utm_medium=social&utm_campaign=ai-seo-how-to-get-ai-mentions Enjoy! Andy Crestodina Orbit Media Studios Web design, developm