The AI Impact on Website Traffic (it’s not what they’re telling you)
AI and search are on a collision course. Actually, they’re already colliding on a slow motion disruption to digital marketing. It’s a huge topic among SEOs and content marketers. These are some of the biggest topics in all of digital marketing:
🔹How is AI impacting organic search traffic?
🔹How can SEOs adapt to Google’s AI Overviews?
🔹What is the business impact from lower clickthrough rates?
In this video, we’ll take a data-driven approach to these questions. We’ll start by acknowledging the decline in clickthrough rates and traffic. Then we’ll show precisely why this is happening and t…
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Chapters (4)
0:33
The data: How do AI Overviews affect organic clickthrough rates
1:06
Changes to search results pages (SERPs) over time
2:40
Which phrases are impacted by AI and SERP changes?
4:40
How to use your own GA4 data to see traffic and conversion rates for the two kin
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