The $380K Scientology Funnel

Russell Brunson · Beginner ·🖊️ Copywriting & Content Strategy ·3mo ago

Key Takeaways

Analyzes the Scientology funnel using propaganda techniques from Edward Bernays

Original Description

Scientology built a funnel that starts with a free personality test and ends with a $380,000 offer delivered on a cruise ship in the middle of the ocean. The man who designed it wasn't a prophet or a theologian. He was a science fiction writer who held 4 Guinness World Records — and he used the exact same propaganda techniques Edward Bernays invented to sell wars and cigarettes. Same playbook. Different religion. 100 years later. 🔴 Watch the full breakdown here: https://www.youtube.com/watch?v=1l1jXbS1Kfk #scientology #propaganda #propagandaplaybook #russellbrunson #marketing #funnels #business
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